Sailthru Reviews in April 2025: User Ratings, Pros & Cons

I like it but there are some analytics I find it tricky to see

What do you like best? Easy to create campaigns, manage data feeds, see overall response to my campaigns. I also like the testing options, A/B Winner is fun to watch. What do you dislike? I'd like to be able to rank links across campaigns, to assess what the best performing links across a period of time is. At present, I have to view campaigns individually and compile the data separately. A WYSIWIG editor would be useful too. What problems are you solving with the product? What ...

Solid product with questionable pricing

Powerful tool

What do you like best? It is very easy to create emails and sending campaigns. The new template builder has drag and drop functionality that doesn't require a lot know how. It is also easy to see how many clicks or % where on the single items in the email. And the campaign summery shows the important things in one view. The customer service is excellent. Inquires are dealt with in a speedy and professional manner. What do you dislike? The new template builder is more the email ...

Sailthru is a great partner!

What do you like best? I have really appreciated Sailthru's account management and customer service efforts. My dedicated account manager is always responsive and quick to work on finding any solutions to problems that occur. They also have a great customer service team that does the same. What do you dislike? While I don't think this is a large downside and it's easily helped, I think there is a slight learning curve that comes with Sailthru, especially for those who haven't ...

Helpful to check validity.

What do you like best? Speed at which the search gives a result. What do you dislike? Sometimes the options did not change when I changed the validity of an email. What problems are you solving with the product? What benefits have you realized? Checking the validity of an email

Very robust ESP with all the bells and whistles included

What do you like best? I love Sailthru's journey builder "Lifecycle Optimizer" tool, which is an easy-to-use UI for building automated customer message flows and segmentation. What do you dislike? Sailthru's list segmentation tools are good but not the best I've seen. They enable us to use simple logic to filter, include and exclude specific items within a customer table, but they make segmentation based on a range of data very difficult to accomplish. Recommendations to others ...

Great customization, okay interface

What do you like best? I really like that we can customize our outgoing mail for whatever needs. What do you dislike? I find the interface hard to use, and especially hard to find things in. What problems are you solving with the product? What benefits have you realized? We notify our customers when we have shipped their orders, and we are able to upsell in a classy way.

Great platform for personalization and email

What do you like best? We have been able to do a lot more personalization and keep much better track of our customer data using Sailthru! What do you dislike? It can take support awhile to get answers for you and sometimes they won't have updates for days or weeks. Recommendations to others considering the product: Sailthru is great for personalization, but may require a bit more technical knowledge from team members who set up emails and automation than other systems may. ...

High Quality, Highly Capable, Highly Priced

What do you like best? The omnichannel service is excellent, with strong opportunities for customization via WYSIWYG editors, templating language and APIs. What do you dislike? The price of the product makes the ongoing relationship challenging. What problems are you solving with the product? What benefits have you realized? Our current areas of focus are audience-oriented - elevating engagement, improving retention, etc.

Email Service Provider Pro

What do you like best? Campaign builder, easy of exporting custom audience listing to Facebook. What do you dislike? I work with multiple brands and campaigns. I would like the reporting to be more robust instead of numbers. What problems are you solving with the product? What benefits have you realized? How my customers interact with my site and email as well as e-commerce platforms.