Sailthru Reviews in April 2025: User Ratings, Pros & Cons

Sailthru for sending newsletters

What do you like best? It's gotten the job done so far, which I want to emphasize because this part should not be overlooked. The documentation is pretty good too and some of their included functions (social share, opt-in/out) is helpful when they work (social share through Twitter on mobile is not working right now and a ticket I filed in late November is still active) It handles most things well, but there could be a lot of refinement on this product. What do you dislike? ...

Somewhat niche email marketing and content personalization tool

What do you like best? My own job deals primarily with email design/development, so the ability to hand-code data displays and conditionals in their Zephyr scripting language is pretty amazing. Support is very attentive and usually both effective and timely. What do you dislike? The lack of a WYSIWIG email editing interface is going to be crippling for the majority of business users. The way they distinguish email "campaigns" from "templates" has a certain internal consistency, but ...

Email Marketing Client of SailThru

What do you like best? Ease of use, easily able to integrate with internal DB. Excellent team. What do you dislike? Very slow third party integration, ie, Mobile, Creative testing agencies and GA reporting. At times slow response or not enough knowledge regarding reporting or query building. Recommendations to others considering the product: Make sure they are able to integrate with all of your third parties. Ask for full transparency on omni channel tracking and mobile ...

Team That Cares About Your Success

What do you like best? The team at SailThru truly cares about the success of your business and your email marketing. They are quick to share innovative ideas and explain new tools to help you optimize your email campaigns. They've gone above and beyond for our team - I've had a call with heads of the business to go over how to make sure we're getting the most visibility in the wild wild west of the email inbox. What do you dislike? There's nothing I've really disliked with the ...

Easy to use and endless growth opportunities

What do you like best? Sailthru allows a company to really dive in and customize endless email campaigns to your database. Creating unique and personalized campaigns is their #1 priority. What do you dislike? I currently do not have anything i dislike about using sailthru What problems are you solving with the product? What benefits have you realized? we are now able to target our users on a more directly level as opposed to blanketed emails. This has help increase our ...

Good extensive feature set; problems with bugginess and support

What do you like best? The feature set is very good - split-testing transactional emails without needing to involve developers; very intuitive email nudge systems; personalized send times; etc. What do you dislike? We have experienced almost constant problems with the reliability and bugginess of the product: uploads and downloads get stuck often, reports don't run correctly often, we had (single) incidents where code in subject lines wasn't resolved correctly and even twice that ...

Sailthru at Ecommerce marketing internship

What do you like best? Compiled all emails in one platform. Let me see results of a/b email testing based on click through rates and conversions. What do you dislike? Difficult to export data to excel. Difficult to visualize data on Sailthru platform What problems are you solving with the product? What benefits have you realized? Ecommerce subscription box to targeted populations. Get more leads and purchases using Sailthru.

Sailthru review

What do you like best? I like how intuitive it is. I rarely have trouble figuring out how to use it. What do you dislike? Sometimes it runs slowly, and the lists take a while to load. What problems are you solving with the product? What benefits have you realized? It's easy to make different lists for all of my different contacts for our company.

Relatively easy to use

What do you like best? It is very easy to re-use campaigns once you have them all set up. What do you dislike? It's not that intuitive for a non techies. It takes a while to find where things are. Also, I know it's mainly setup for repeat templates, but last time I went in to use it, if you make a change to the code and then want to see the preview, it's a bit annoying to switch back and forth - would be good if those two screens could be integrated in some way What problems ...

Excellent

What do you like best? Good templating language and great email support What do you dislike? Would be better if it used something like slim to render the pages Recommendations to others considering the product: Would highly recommend sailthru, the api, support and features make it stand out from the rest. What problems are you solving with the product? What benefits have you realized? client marketing