Sailthru Reviews in April 2025: User Ratings, Pros & Cons

Sailthru is a great ESP, but could use some improvements

What do you like best? I like the step-by-step design for setting up an email. Everything is very easy to follow. I like the various options for A/B testing and the detailed reports provided by Sailthru. And Smart lists are amazing! What do you dislike? I cannot go back and change a campaign type from a regular campaign to an A/B test or vice versa. If I need to add an A/B test, I have to set up an entirely new campaign. The click maps are also not always accurate and there ...

Ideal for retailers, not other businesses

What do you like best? I like sailthru's campaign creation experience, as well as the audience builder (that they recently updated and made immense improvements to) and the new lifecycle optimizer product. The support responds quickly and is usually helpful. I find that they are constantly rolling out new updates across the board and are trying to catch up with some other more advanced ESPs. What do you dislike? Sailthru sometimes makes tasks that you think would be easy ...

Great for merchant companies

What do you like best? Sailthru has a ton of incredible features. The personalization engine, personlized send times, somewhat useful user interface, and a helpdesk that is readily available. The setup process was great. We were assigned a project manager and eventually a Customer Success Manager. The project manager was tremendously helpful in getting our platform off the ground. It was easy to get our newsletters out quickly and efficiently. What do you dislike? Our CSM wasn't ...

Functional, but there are better options out there

What do you like best? Customer service is usually pretty responsive. What do you dislike? The standalone product is extremely average, the real value comes from customizing the set up and integrations. Sometimes I feel like they create fancy features just to help market themselves, but they have no idea how to actually implement something if a client pursues it. What problems are you solving with the product? What benefits have you realized? Email marketing & database ...

Unreliable and quickly outgrew

What do you like best? Interface was easy to navigate Many features were included with contract and ready to use What do you dislike? Ran into issues with capacity, speed, and reliability What problems are you solving with the product? What benefits have you realized? Email automation

Clear Email Marketing Platform With Great Potential Growth On Capabilities

What do you like best? Predictability on customer engagement was very helpful for what we were trying to accomplish. What do you dislike? Reporting is really lacking in Sailthru platform. That can definitely be improved upon. Recommendations to others considering the product: If your company is not at the enterprise level, I highly recommend using Sailthru. Although, for an ecommerce platform standpoint, they are still growing in functionalities for triggered sends on that ...

Great platform if you have time and resources

What do you like best? This has automated all of our newsletters and very few people have to access the platform to put content into emails; it's all done via the various CMS platforms we use. Sending highly targeted emails to specific user segments is straightforward and can learned very quickly. The underlying data that is appended to each user profile is excellent and very in depth (you need to have good meta data to start with however) Integration into other platforms is ...

Sailthru is the worst

What do you like best? The customer service team was fine — they tried to help. What do you dislike? Unfortunately, although the customer service team is responsive and tries to help, they do not have a broader picture of what is going on with your account. So any question that requires any more than just a quick explanation of how to do something, will confuse customer service too much as your question gets bounced from one agent to another every time you give them more ...

Easy to use.

What do you like best? Ease of use and flexibility of the platform. What do you dislike? Can't add seed lists. Changes to templates don't automaticaly update to campaign. What problems are you solving with the product? What benefits have you realized? Automation of email deployment.

Functional but could be improved

What do you like best? Sending emails is quick and easy. The change made to allow the html and display to show side by side was huge. The system is pretty straight forward, which is great for training new users. What do you dislike? Not completely intuitive. Nothing that damages the usefulness of the product, but just a few quirky things that are a little annoying. For example, when you create a list, you are then sent back to the mail list screen and search for the list you just ...