8.3
Spot Score
Streamline your marketing efforts with Sailthru's powerful automation.
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Sailthru offers custom pricing plan
Sailthru has consistently proven itself to be a highly adaptable and robust platform for businesses looking to streamline and enhance their email marketing and personalization efforts. The platform’s standout features include its comprehensive automation tools, personalization capabilities via its Zephyr scripting language, and an intuitive interface that allows ...Read more
Automates key marketing functions such as email personalization and lifecycle flows, significantly improving productivity and engagement.
Offers robust tools like Lifecycle Optimizer for building automated and personalized customer journey flows.
Easy-to-use drag-and-drop interface and visual template builder for creating campaigns without technical expertise.
Strong analytics features for insights into campaigns, including CTR, bounce rates, and audience engagement.
Reporting and analytics are often described as fragmented or lacking sophistication, with some users finding it tedious to generate and compare detailed campaign insights.
A steep learning curve for advanced features, such as Zephyr scripting and deep personalization, requiring additional training or technical expertise.
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KH
Kelly H
11/07/18
Marketing Specialist
What do you like best? Sailthru is a robust, marketer-friendly platform with an amazing client and support team. Our company has used them as an ESP, mobile messaging and site personalization platform. Their personalization algorithms and lifecycle optimizer have really set them apart from other ESPs we have used. What do you dislike? We have had a bit of a hard time implementing mobile messaging through their mobile product Carnival. However, the Sailthru team has been there every ...
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AI
Administrator in Online Media
11/05/18
Intuitive and powerful
What do you like best? SailThru has a clean and intuitive layout, but is nothing but power under the hood. It's able to handle basically any email marketing task imagineable What do you dislike? There is still more work to be done from a data and reporting standpoint What problems are you solving with the product? What benefits have you realized? All things email marketing.
AI
Administrator in E-Learning
11/05/18
Great push and in-app notification company.
What do you like best? The ability to make their messaging system work however you want it. We are able to do a lot of custom things in our in app-messages. It works really well for us. What do you dislike? The documentation is pretty short sometimes. They could definitely build out their mobile documentation to make it easier. What problems are you solving with the product? What benefits have you realized? It has made talking to our customers super easy. We can build ...
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AI
Agency in Newspapers
11/05/18
Easy to use, great service
What do you like best? Sailthru is user friendly by providing step-by-step set up. Their customer service is great and quick to respond. They also send out automated emails if there are any issues with their services. What do you dislike? Sometimes the platform can be slow. There have also been times where the platform is down. What problems are you solving with the product? What benefits have you realized? sending mass emails to different email lists.
UI
User in Publishing
11/02/18
Makes every step from email builds to data reporting seamless
What do you like best? I love how easy it is to import newsletter builds from my company's CMS into Sailthru! For more complicated builds, simply copying HTML does the trick too. The ability to tailor our email sends to our audience based on the engagement rankings that Sailthru creates is excellent. This way we can strategize our communication based on market area, interest in our brands, subscription to our other products, and much more. This is great in the era of digital media where ...
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PD
Petar D
11/01/18
Sailthru
What do you like best? The ease to analyse customer experience and usage of our services. What do you dislike? I dislike the new versions. It is more complicated. What problems are you solving with the product? What benefits have you realized? We are tracking users usage of your eight platforms. We are building audience lists and tracking transactions logs.
UI
User in Entertainment
10/31/18
Best in Class for Personalization
What do you like best? The platform is extremely to use and manipulate to fit your business. Smart lists make targeting mindless for the builder but personalized for the receiver. What do you dislike? Barely anything. Biggest pet peeve, you can't change from a standard campaign to a A/B test without starting the campaign build over, and you can't change the time or date of deployment without un-scheduling the mailing and then gong back to drafts, making the edit and then ...
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MR
Mark R
10/31/18
Solution for Simple to More Complex Campaigns
What do you like best? Others may disagree but the step-by-step process to schedule a campaign helps us ensure (1) we got the right details in and (2) it looks correct. In our customer service team, it allows us to see in-depth customer details (revenue, emails sent, link clicks, and other analytics data) to help us craft a better and more personalized experience. The preview feature (side by side HTML preview) is a huge plus and it updates real time to ensure we got the right format ...
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LC
Lemuel C
09/08/18
Is best for merchant / deliverability wise
What do you like best? Their deliverability services. A client have deliverability issues on their previous esp...and when we move to sailthru, they help us solve/fix the issue. Plus, features...send time Optimization, product recommendations, predictions, overlays, coupon manager (they called it promotions) and lifecycle optimizer. What do you dislike? Campaign Scheduling (spending too much time on scheduling)...take too many steps to complete scheduling 1 segment...and ...
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CE
Cassidy E
08/30/18
Great Way to Monitor Link Clicks
What do you like best? I like being able to see which links have been clicked on the most, and specifically who clicked on them. What do you dislike? I guess this could improve functionality a bit but other than that I don't dislike anything. Recommendations to others considering the product: Make sure you do your research and know what you are getting into! This website provides a lot of great info on clicks for different ads and links, but that's the majority of it's ...
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