RollWorks Reviews in February 2025: User Ratings, Pros & Cons

"So Easy to Use"

What do you like best about RollWorks Account-Based Platform? The onboarding was great. They had a structured program that got us set up in a successful manner. However, the best thing is the simplicity of the platform. It is clean, simple, and easy to navigate. What do you dislike about RollWorks Account-Based Platform? There really isn't that much when it comes to not liking the platform. I have not had any technical issues and the account management is great. If there was one thing, it ...

"ABM Simplified"

What do you like best about RollWorks Account-Based Platform? The ROllworks platform has a clean design, easy to connect to CRM, list building simplified and quick. It allows you to be nimble and get campaigns set up in one day if necessary. What do you dislike about RollWorks Account-Based Platform? The necessary separation of campaigns vs. playbooks. Reporting could also be improved at the ad level to understand what messages are working best within campaign. What problems is RollWorks ...

"Rollworks has become my go to B2B platform"

What do you like best about RollWorks Account-Based Platform? Ease of use to get campaigns up and running, the onboarding team was very helpful as well. What do you dislike about RollWorks Account-Based Platform? The micro level and granular details to optimize campaigns and playbooks aren't explained too well - a lot of trial and error has gone into our campaigns coming out with the desired CTR. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? How ...

"Great ABM platform with top-notch account management"

What do you like best about RollWorks Account-Based Platform? Easy to use platform with great ROI. They are also constantly adding new features that complement the offering. We have been using the platform a little lesst han a year now and have the most positive experience. Our account manager Selin is the best, very knowledgeable and happy to help. It has been a pleasure working with the company. What do you dislike about RollWorks Account-Based Platform? Requires an extensive ...

"Powerful and easy-to-use platform for account-based marketing and retargeting"

What do you like best about RollWorks Account-Based Platform? Easy-to-use platform for account-based marketing and broader retargeting. The platform makes it easy for us to reach the right people at the right accounts and leverage intent data and engagement to help prioritize which to focus on. What do you dislike about RollWorks Account-Based Platform? Limited reach to accounts that are only in our database/crm (Salesforce). Would love to have an easy way without manual lists, etc. to ...

"Have had positive experiences in the past- but wow, things have gone downhill"

What do you like best about RollWorks Account-Based Platform? Previously I would have said everything, from onboarding to support, working with Rollworks years ago felt like having another team member. Everything was thoroughly explained and planned out. What do you dislike about RollWorks Account-Based Platform? Nothing is the same. Onboarding was non-existent. When it was time to launch, we were suddenly unable to do anything we'd previously discussed during the sales cycle and ...

"RollWorks enhances our ABM efforts beyond what we thought possible!"

What do you like best about RollWorks Account-Based Platform? As a demand generation manager, account-basd marketing is an important incitiative for me. RollWorks provides a comprehensive, user-friendly platform that makes ABM marketing easy for beginners. It is extremely easy to use and the reporting/analytics functions are awesome! We are able to tailor our strategies based on seeing who is engaging with what intent topics. What do you dislike about RollWorks Account-Based Platform? I ...

"Good product"

What do you like best about RollWorks Account-Based Platform? The benefit in terms of being able to reach more of our target accounts is clear. We've been using the platform for just over a month now and have already seen engagements from around a quarter of our target account list. What do you dislike about RollWorks Account-Based Platform? It'd be great if Rollworks added the functionality to exclude specific websites e.g. Around 15% of our impressions are coming from the same site and ...

"Rollwork Works!"

What do you like best about RollWorks Account-Based Platform? The Rollworks platform provides great insights into the engagement with the intent topics. The information is valuable information for us during ABM planning What do you dislike about RollWorks Account-Based Platform? As a stand alone platform, we are limited on the reporting. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? intent data, ad information and engagement in target account

"Easiest and most effective way to run an in-house digital marketing strategy"

What do you like best about RollWorks Account-Based Platform? The connection to Hubspot is best in class. The ability to take our database, enrich it with Rollworks intent data and then target our leads across the internet allows us to scale our small sales team and create an engaged and qualified pipeline for our sales team to convert. What do you dislike about RollWorks Account-Based Platform? There isn't anything we don't like about the platform. There are some features that are ...