RollWorks Reviews in February 2025: User Ratings, Pros & Cons

"GTM ABM Strategy Must Have"

What do you like best about RollWorks Account-Based Platform? An intuitive platform that makes it simple to set up an efficient, journey-based ABM strategy. The RollWorks team continues to improve it's platform and does a great job educating those updates - it's a great value. What do you dislike about RollWorks Account-Based Platform? Persona targeting could be more granular, I would love to see an expansion of job titles across industries to ensure we are missing non-traditional titles ...

"Unreal experience for DSP advertising through Google and Adroll network. Also great tool for ABM"

What do you like best about RollWorks Account-Based Platform? The performance of the platform, we consistently get conversions that provide actual revenue to our business and a cost-efficient manner through the Rollworks platform. What do you dislike about RollWorks Account-Based Platform? The UI/UX is a bit clunky, it also compresses your images even when they weren't compressed before which can make certain sizes a bit blurry on websites that your ads are placed on. What problems is ...

"Good Platform for running ads across all social media"

What do you like best about RollWorks Account-Based Platform? Single platform to run ads everywhere without putting manual effort in all places. What do you dislike about RollWorks Account-Based Platform? There is nothing I dislike about rollworks. They are really helpful. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? We are running display advertising campaigns across multiple social media platforms.

"RollWorks has helped our business greatly improve our B2B lead generation efforts."

What do you like best about RollWorks Account-Based Platform? One of RollWorks' most valuable features is its ability to target high-value accounts, which allows our business to focus our resources on the most promising prospects and improve our overall return on investment; by identifying and engaging with key decision-makers, we can more effectively build relationships and close deals that drive revenue growth over the long term. What do you dislike about RollWorks Account-Based ...

"The best platform for B2B marketing and sales"

What do you like best about RollWorks Account-Based Platform? It's data driven, it provides insights you can't get anywhere else and it connects directly into our Hubspot account so we can track end to end ROI What do you dislike about RollWorks Account-Based Platform? Nothing every new feature that comes out adds to the value of our contract and makes our marketing and sales efforts more focused and targeted What problems is RollWorks Account-Based Platform solving and how is that ...

"Decent Tactical Platform that Continues to Get the Job Done Year after Year"

What do you like best about RollWorks Account-Based Platform? Intuitive UI. Easy to allocate access to team. Our experience with customer support has been favorable. The brand overall seems to have grown in esteem over the past couple of years. Strong growth at this company suggest sthat they are taking good hold in the market. Update: Integrations with Social have improved although additional 3P data would be helpful. What do you dislike about RollWorks Account-Based Platform? Integration ...

"Rollworks is the Good ABM Platform"

What do you like best about RollWorks Account-Based Platform? I would like the Targeting Options that we have in Roll Works, We can pin point the Target. What do you dislike about RollWorks Account-Based Platform? I don't have anything that i dislike in this Rollworks What problems is RollWorks Account-Based Platform solving and how is that benefiting you? We have the list of Companies that we will plan to target for each Quarter and based on that, move further in each Q

"Easy Setup and Management"

What do you like best about RollWorks Account-Based Platform? Easy setup for users and management for the administrator. Connects easily to Salesforce What do you dislike about RollWorks Account-Based Platform? The way to get to it can be a bit confusing for users What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Marketing campaign automation and marketing analytical data. Getting accurate data on campaign success

"Nice tool for new ABM users"

What do you like best about RollWorks Account-Based Platform? I like that the features are easy to use. The onboarding team is also very helpful. What do you dislike about RollWorks Account-Based Platform? I wish there was better visibility into the engagement levels of individuals. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? RollWorks helps us target our priority accounts and make sure we have appropriate air cover. It helps us engage these ...

"Solid ABM platform"

What do you like best about RollWorks Account-Based Platform? Not having to launch campaigns natively (in LI or FB) is a feature that's a must for me. RollWorks was the first ABM platform I used that could do this and now it's crucial to my day-to-day. One small thing I like is being able to add accounts to an active target account list. I've used other platforms that make you reupload the list and that can be a huge pain. What do you dislike about RollWorks Account-Based Platform? Having ...