RollWorks Reviews in February 2025: User Ratings, Pros & Cons

"This is a must have platform if you want to elevate your ABM strategy."

What do you like best about RollWorks Account-Based Platform? You can quickly create your target audience, launch, and track your ABM Ad campaigns very quickly. Many different insight we can get for our target accounts are valuable. We love how we can create a different audience for our Ad campaign. The platform is not as complicated to use compared to other ABM technology platforms that are out there. They have a great customer support team who will help us with any challenges we ...

"Proven, Complete Platform for Account Based Marketing"

What do you like best about RollWorks Account-Based Platform? We have been able to realize several connections between our funnel and the influence of Rollworks. There are several wins that would not have been possible without this platform. The account management team stays on top of everything for us. We provide updated creative and ideas on what we want to do and they work together to ensure that it is all taken care of. I really appreciate their hands-on approach to serving their ...

"Very easy for a beginner"

What do you like best about RollWorks Account-Based Platform? After struggling to figure out multiple ad platforms, RollWorks user interface was a breath of fresh air. It was incredibly easy to create campaigns, upload custom audiences, analyze the results, etc. The reporting piece is very valuable, and it looks like the system automatically put more money towards the ads that were performing better, which is like having a built in assistant optimizing our ads! What do you dislike about ...

"A great tool for targeting accounts 1:few or 1:many along the buyer's journey"

What do you like best about RollWorks Account-Based Platform? RollWorks leverages it's integrations well to allow for account-based targeting in their playbooks. We leverage the SFDC integration for filtering accounts to target. What do you dislike about RollWorks Account-Based Platform? It can be a little difficult to navigate the tool at times. It often takes me multiple tries to find the campaign I want to find. What problems is RollWorks Account-Based Platform solving and how is that ...

"Rollworks has been a great introduction into display advertising for our firm."

What do you like best about RollWorks Account-Based Platform? I like the ability to segment account lists by team due to our team's unique structure. The representatives we work with are very helpful and the platform us user friendly. We also like that we can pull in Salesforce data, use intent topics to create lists, or build lists with account criteria that Rollworks provides. This allows us to reach our desired audience in a variety of ways. What do you dislike about RollWorks ...

"A great tool for targeting accounts 1:few or 1:many along the buyer's journey"

What do you like best about RollWorks Account-Based Platform? RollWorks leverages it's integrations well to allow for account-based targeting in their playbooks. We leverage the SFDC integration for filtering accounts to target. What do you dislike about RollWorks Account-Based Platform? It can be a little difficult to navigate the tool at times. It often takes me multiple tries to find the campaign I want to find. What problems is RollWorks Account-Based Platform solving and how is that ...

"Rollworks has been a great introduction into display advertising for our firm."

What do you like best about RollWorks Account-Based Platform? I like the ability to segment account lists by team due to our team's unique structure. The representatives we work with are very helpful and the platform us user friendly. We also like that we can pull in Salesforce data, use intent topics to create lists, or build lists with account criteria that Rollworks provides. This allows us to reach our desired audience in a variety of ways. What do you dislike about RollWorks ...

"RollWorks: A Game-Changer for Account-Based Marketing"

What do you like best about RollWorks Account-Based Platform? RollWorks is a first-rate Account-Based Marketing (ABM) tool that has greatly enhanced our marketing operations. Their platform provides a wide range of tools and capabilities that enable us to target and interact with particular accounts successfully. Our improved conversion rates and ROI may be attributed to our thorough account segmentation and personalized content delivery. Additionally, the thorough analytics and reporting ...

"Rollworks Review after about a year and a half of utilization."

What do you like best about RollWorks Account-Based Platform? Rollworks does ABM really well, and has a very easy process to rolling out your advertisments. You can also operate on a contact list level and go after very specific pre-existing leads. So in terms of an account-based strategy, Rollworks gets the job done. What do you dislike about RollWorks Account-Based Platform? Rollworks needs to be better at deanonimizing contacts that are not currently in your CRM and the way they ...

"A very helpful ABM Platform to manage marketing campaigns"

What do you like best about RollWorks Account-Based Platform? They are very helpful and provide valuable information and recommendations to generate the highest ROI for any marketing campaign. This platform can be easy to adapt with HubSpot. What do you dislike about RollWorks Account-Based Platform? This platform may seem complex at first, but after understanding and gaining familiarity, it becomes second nature. Through the journey of understanding the platform, they provide a lot of ...