RollWorks Reviews in February 2025: User Ratings, Pros & Cons

"Great product. Great team. Evolving fast."

What do you like best about RollWorks Account-Based Platform? Implementation was quick and easy thanks to the skilled onboarding support team. The interface is very easy to use with good amount of features at a great price. What do you dislike about RollWorks Account-Based Platform? Job function could be more precise (within manufacturing industry) and reporting dashboards could be improved. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Connecting ...

"Great Brand Awareness- ABM Plateform"

What do you like best about RollWorks Account-Based Platform? Easy to integrate with Hubspot and Salesforce. Easy to create a playbook or campaign with a specific target persona. Great Customer Support holding your hands when you need it. What do you dislike about RollWorks Account-Based Platform? Hard to see marketing attribution from the Rollworks opportunity since it can be only associated based on impressions served to the account vs. actual contact that are involved with the ...

"Efficient and easy"

What do you like best about RollWorks Account-Based Platform? I love how easy it is to start and launch display ads: only a few steps and very straight forward. What do you dislike about RollWorks Account-Based Platform? Since it is very straight forward, there is limited amount of room for flexibility with your ads. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? 1:1 display advertising to target high profile prospects that we want to close deals!

"Great tool to match your marketing actions to targets surfing the web"

What do you like best about RollWorks Account-Based Platform? Rollworks is an easy to use tool once you invest a short bit of time becoming familiar with what it can do and how it works. For the cost, I find it very advantageous to some of the more expensive alternatives. What do you dislike about RollWorks Account-Based Platform? It isnt quite set it and forget it. You do need to allocate a few hours per week and more per month for analytics to keep it fine tuned. What problems is ...

"Overall a good ABM tool"

What do you like best about RollWorks Account-Based Platform? Easy setup process, instantly upload lists as CSV files, no wait times What do you dislike about RollWorks Account-Based Platform? Does not work in Chrome anymore, difficult to navigate sometimes What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Access to customer intent data, able to advertise easily on a display network, able to donwload lsist of engaged accounts

"Great platform for an ABM/ABX strategy"

What do you like best about RollWorks Account-Based Platform? Rollworks integration into HubSpot and Salesforce is an amazing feature, that really allows us to align data across systems. We can easily report on where our target accounts are in their ABM journey, and see spikes when they are engaged. What do you dislike about RollWorks Account-Based Platform? There is nothing that we dislike about the platform - easy implementations, great customer support, and very easy to use. Some ...

"Overall positive experience with rollworks - great abm platform with helpful targeting and reporting"

What do you like best about RollWorks Account-Based Platform? Going to go with two bests - the reporting and the targeting. The reporting on the ads/audiences/etc is helpful, but what makes rollworks unique is the additional reporting features. I find journey stages particularly interesting (esp being able to customize - we have customized according to progression down the sales funnel in salesforce) as well as being able to view the website activity for companies and the hot ...

"Rollworks Review"

What do you like best about RollWorks Account-Based Platform? Rollworks helps us deliver targeted remarketing campaigns to our prospects. We have been using it for 3+ years and see it as a long term solution for our digital advertising. We are in the process of updating campaigns and Rollworls allows us to easily accommodate changes. What do you dislike about RollWorks Account-Based Platform? Honestly we havent found too much that we dislike about the platform. Part of me wishes we could ...

"Simple to Use and great way to post a lot of display ads"

What do you like best about RollWorks Account-Based Platform? I love being able to use the retargeting to reach the accounts who are actually in my target audience, I feel I can spend my money more effectively and without as much fear of things getting messed up. What do you dislike about RollWorks Account-Based Platform? It is not as easy as Google or LinkedIn to see where my ad placements can be. Overall very good to good in tandem with other platforms, but not a platform that can be used ...

"Easy to use advertising platform with large capabilities surrounding display, social and ABM"

What do you like best about RollWorks Account-Based Platform? The ease of use of the platform. In order to get up and running it takes minimal skill and the results that come after are at a very high-level. We use the ABM platform to cover our tiered lists. What do you dislike about RollWorks Account-Based Platform? Not much! Maybe some UI/UX picky improvements but overall I really enjoy the platform. I think it competes with other brands easily in the market for ABM products. What problems ...