RollWorks Reviews in February 2025: User Ratings, Pros & Cons

"Highly Recommend this Tool for Marketers"

What do you like best about RollWorks Account-Based Platform? RollWorks has done a phenomenal job at allowing us to get our brand in front of our customers and targeting people that normally wouldn't have been on our radar. What do you dislike about RollWorks Account-Based Platform? RollWorks does take a bit of time to get used to the interface. It could be simpler in navigation, but overall it still has a good deal of simplicity. What problems is RollWorks Account-Based Platform solving ...

"RollWorks is a great tool"

What do you like best about RollWorks Account-Based Platform? RollWorks has helped us expand our brand awareness and help influence several of our vertically focused target accounts. We have booked several meetings from our ABM strategy with RollWorks. We're expecting big things as we're ready to invest even more money into this program. What do you dislike about RollWorks Account-Based Platform? Unfortunately, there is no quick fix with ABM. RollWorks has a great team supporting us and it ...

"Rollworks helped us double revenue from organic sources"

What do you like best about RollWorks Account-Based Platform? Ease of use generally speaking. Our rep is great in giving us suggestions to optimize our program. What do you dislike about RollWorks Account-Based Platform? Platform can be a little tricky to navigate. Constantly making improvements which is great but requires constant learning. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? How to target accounts and retarget website visitors.

"Rollworks helped us double revenue from organic sources"

What do you like best about RollWorks Account-Based Platform? Ease of use generally speaking. Our rep is great in giving us suggestions to optimize our program. What do you dislike about RollWorks Account-Based Platform? Platform can be a little tricky to navigate. Constantly making improvements which is great but requires constant learning. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? How to target accounts and retarget website visitors.

"Strong platform for ABM beginners"

What do you like best about RollWorks Account-Based Platform? The platform and services have allowed us to be more insightful in our go-to-market approach to drive demand from target accounts. What do you dislike about RollWorks Account-Based Platform? The reporting is lackluster--not allowing for fully customizable or aggregate performance reports. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Hyper-targeting to a target account list

"Unlocked deeper insights for our team"

What do you like best about RollWorks Account-Based Platform? We're new to the platform, but we're already gleaning very useful information with it's ability to de-anonymize website traffic at a company level. Really useful for determing intent/interest and arming the sales team with useful data. What do you dislike about RollWorks Account-Based Platform? The new keyword based intent feature is really helpful, but it tends to catch too many accounts and seems semi-innacurate. I can see it ...

"Really good for ABM advertising and identifying new accounts"

What do you like best about RollWorks Account-Based Platform? The Intent data I love - it can be based on keywords rather than Bombora subjects which is key if your product falls outside their categories. Customer service is also great. What do you dislike about RollWorks Account-Based Platform? Some of the reporting can be a bit limited - they have a lot of data that can be viewed per company, but not as a whole on a report which can be frustrating. What problems is RollWorks Account-Based ...

"Big Fan of RollWorks!"

What do you like best about RollWorks Account-Based Platform? I've really enjoyed using RollWorks, especially the ease of use and the relationship I have with my Account Manager, Jennifer. There's so much to learn and she's been incredibly helpful. What do you dislike about RollWorks Account-Based Platform? There are a handful of capabilities I wish I was able to utilize ASAP, but I know they are in the pipeline for development. What problems is RollWorks Account-Based Platform solving and ...

"ABM power-platform | Intuitive and Strategic"

What do you like best about RollWorks Account-Based Platform? I have spent time in multiple ABM platforms but have found RollWorks to be such an intuitive, easy-to-use platform for every use case we've implemented. RW offers best-in-class integrations, a plethora of data, and may have the most comprehensive segment builder I've ever worked with. I love that I have comprehensive insight into every audience and can easily make adjustments as the market dictates. What do you dislike about ...

"RollWorks helps our ABM strategy reach intent qualified leads"

What do you like best about RollWorks Account-Based Platform? 3rd party intents showing companies that are interested in similar topics Most engaged accounts showing those who expressed interest in our ads Best: Trending accounts - showing engagement and intent apart from ads What do you dislike about RollWorks Account-Based Platform? Takes time to get to know the platform and all its features Takes time to see the first results from the campaigns Fairly complex advertising platform in ...