RollWorks Reviews in February 2025: User Ratings, Pros & Cons

"Integrated workflow but needs work on data quality and reporting"

What do you like best about RollWorks Account-Based Platform? Integrated list building, data enrichment and campaigns Integrated demand side platform, means some cost savings on that front Easy to use for the most part with plenty of tutorials. What do you dislike about RollWorks Account-Based Platform? Limited capabilities. For example, we could not add technology as a filter twice in list building. Cases like contains X technology but does not contain Y technology. Support takes a lot of ...

"Rubrik Review"

What do you like best about RollWorks Account-Based Platform? I like that all of the data is easily viewable in one place and it enables my team to use its insights in a meaningful way What do you dislike about RollWorks Account-Based Platform? Some information is doubled up in certain areas and gets confusing to find things What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Account insight and progression especially with whitespace accounts

"Fails to Deliver Leads and Can't Explain Reporting Discrepancies"

What do you like best about RollWorks Account-Based Platform? I love the ability to target advertising to specific roles, at specific accounts, that show specific intent. I also love the ability to target ads based on journey stage. Our target audience is US hospitals with a few additional parameters, so our account targets are very precise. An ABM platform is the best way for us to reach that audience. I’ve onboarded RollWorks twice, and the onboarding teams have both been great at getting ...

"Superior customer service wins the day"

What do you like best about RollWorks Account-Based Platform? Customer service, relatively easy set up cheaper than 6sense What do you dislike about RollWorks Account-Based Platform? missing keywords features, explicit predictive analytics of 6sense What problems is RollWorks Account-Based Platform solving and how is that benefiting you? targeting qualified decision makers

"Was wrongly advertised and didn't work for us"

What do you like best about RollWorks Account-Based Platform? In the beginning it looked promising but it all ended up with a frustration What do you dislike about RollWorks Account-Based Platform? So we were advertised the personalized (at least function/title) personalization for ABM campaigns within the product and the customer success team, after several weeks of figuring out the case said it wasn't possible. We spent 5 months not getting results at all but investing in the platform and ...

"intuitive and good for all things ABX"

What do you like best about RollWorks Account-Based Platform? RollWorks has been very easy to implement and use for all our applications for ABX. I particularly like the data aggregation of their data and other such as Bombora's What do you dislike about RollWorks Account-Based Platform? I think the analytics could be more robust. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Building our target account lists within our ICP

"A powerful ABM platform for air-cover and intent"

What do you like best about RollWorks Account-Based Platform? We've had good results so far from integrating HubSpot with rollworks, syncing intent data and spikes, and creating multi-touch campaigns based on those spiking accounts. The ability to sync lists directly from HubSpot, and to reference values when building out target lists, has been fantastic. We also have Rollworks integrated with G2, so the intent data from G2 contributes to spiking account notifications, and is available to ...

"A good tool to manage Advertisements"

What do you like best about RollWorks Account-Based Platform? 1- It automates the process of placing ads 2- allows you to control the budget spending 3- integrates with hubspot and salesforce and allows market segmentation through them (or creating the lists inside Rollworks but you don't want to do that) 4- Gives a simple adequate Ads building tool What do you dislike about RollWorks Account-Based Platform? 1- You cannot target specific people; you need to target a whole company domain ...

"Great ABM platform for just starting out"

What do you like best about RollWorks Account-Based Platform? Easy to use, integrates with Salesforce, good data visualizations within the platform, they roll out new features regularly, having all ABM stuff in one place is really handy. What do you dislike about RollWorks Account-Based Platform? Documentation can sometimes be out of date or a bit misleading. Sometimes there are long turnaround times in getting specific configuration questions answered or help with troubleshooting What ...

"Good beginner ABM platform"

What do you like best about RollWorks Account-Based Platform? Liked the easy to use interface and the integrated data enrichment capabilities. What do you dislike about RollWorks Account-Based Platform? Support can be better. Found some functionalities to be missing, especially when it comes to list building What problems is RollWorks Account-Based Platform solving and how is that benefiting you? ABM outbound ads at scale