RollWorks Reviews in February 2025: User Ratings, Pros & Cons

"Great experience!"

What do you like best about RollWorks Account-Based Platform? Rollworks is an excellent, user-friendly platform that helps marketers better control their campaigns. The team at Rollworks is also amazing at addressing questions and providing strategic recommendations. What do you dislike about RollWorks Account-Based Platform? Nothing comes to mind right now. In the three years we've worked with Rollworks, we've had a very smooth and satisfying experience with the platform and the support ...

"Overall a useful tool but needs improvement"

What do you like best about RollWorks Account-Based Platform? The ability to serve ads to the right users by using the persona and buyers journey filters. Also it is user friendly and the reporting is easy to digest What do you dislike about RollWorks Account-Based Platform? The tracking is inaccurate and when a lead form fill comes in, I have to investigate further rather than knowing all the info on the lead What problems is RollWorks Account-Based Platform solving and how is that ...

"RollWorks has up-leveled our entire digital strategy"

What do you like best about RollWorks Account-Based Platform? The UX is intuitive & straightforward compared to a lot of other AMB Display tools. The integrations with our CRM & other ad platforms (ex/ LinkedIn) have allowed us to build-out Audience Lists for use across all of our paid channels, not just Display. Lastly, our CSM team is extremely proactive & helpful, coming to each discussion with good analysis, recommendations, and best practices for all of our display initiatives! What do ...

"Amazing if not THE BEST ABM Platform, however lacking some features"

What do you like best about RollWorks Account-Based Platform? We have an amazing relationship with the vendor. Our teams have been so helpful in testing new strategies, offering suggestions on ways to improve, and supporting us when we need help troubleshooting. The capabilities of the platform are unmatched. There are deep integrations with 3rd party apps and all sorts of targeting options. All these options combined have helped us to strategize ways to execute omnichannel marketing out of ...

"Good Partner for ABM"

What do you like best about RollWorks Account-Based Platform? - Helps inform our ABM strategy - Proactive, informative support team - Insightful data to help drive decisions What do you dislike about RollWorks Account-Based Platform? - Could be more cost efficient - Limited targeting What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Helps show the movement of accounts moving down the funnel.

"Great platform, amazing Account team!"

What do you like best about RollWorks Account-Based Platform? We leverage the Rollworks platform to target our Named Accounts, layering on intent to identify in-market Accounts. It's an easy to use tool with growing functionality. The Account Management team is exceptional, they are extremely knowledgeable and are proactive in helping us maximize the use of the platform to achieve our goals. What do you dislike about RollWorks Account-Based Platform? Ideally Rollworks would continue to ...

"Good platform to target pre-defined set of audience"

What do you like best about RollWorks Account-Based Platform? What I like the most about RollWorks is the ability to set up account-targeted and contact-targeted ad campaigns. If you have your creatives and dataset ready, you can go live within minutes. What do you dislike about RollWorks Account-Based Platform? What I dislike about RollWorks is a central place to run complex reports. I usually find myself juggling between many sections of the website to get the kind of report I want to ...

"RollWorks Has a Great Onboarding Process and It's Powering Our ABM Strategy"

What do you like best about RollWorks Account-Based Platform? Support has been great from the initial stages of vetting the product, all the way through where we are at now, 2 months after our playbooks went live. We've been passed from team to team as we've moved through the setup phases and I'd say it's gone pretty seamlessly. There has been a lot for us to learn, but they take intentional steps to ensure that we feel comfortable with the tool and have all the resources we need. I like ...

"Account-Based Display, Valuable Account-Specific Insights"

What do you like best about RollWorks Account-Based Platform? Aside from our account team, who supports us tremendously, the account-based insights and reporting are valuable for showcasing our display efforts' value. Due to our connections with our Salesforce instance, we can track ad exposures and engagement against funnel metrics like sales meetings set, opportunity creation and closed/won revenue. This allows us to tell rich account-based stories and assert our ability to influence ...

"Sophisticated platform with native SF integration that makes for high quality and effective ABM"

What do you like best about RollWorks Account-Based Platform? The salesforce integration is key - giving the ability to sync over high intent users either dynamically or via a list upload. This really helps us develop stronger, more effective ABM strategies. Another huge, perhaps main, upside is the the account representatives, specifically a senior strategic customer success manager that is on our account. She is well versed on our account, our strategy, our targets and is so thorough and ...