RollWorks Reviews in February 2025: User Ratings, Pros & Cons

"Great ABM Solution for our Marketing Team"

What do you like best about RollWorks Account-Based Platform? A good platform for targeting key prospects as well as customers for upsell and cross-sell. Able to send customized ads to reach the exact person at a target company. Helping us better align with our sales team and their targets. What do you dislike about RollWorks Account-Based Platform? Overall a really good platform. Don't have much to complain about. Pretty user-friendly. Occasionally run into errors. What problems is ...

"Exceptional array of tools and a highly knowledgable team!"

What do you like best about RollWorks Account-Based Platform? Rollworks provides an extensive array of strategies an opportunities to fit just about any approach your business needs for raising awareness. What do you dislike about RollWorks Account-Based Platform? ABM can be problematic for brand strategies with an increasingly narrow audience. This, however, is not a negative on Rollworks itself, but What problems is RollWorks Account-Based Platform solving and how is that benefiting ...

"An Intuitive Tool To Effectively Reach Your Audience At Scale"

What do you like best about RollWorks Account-Based Platform? Targeting Capabilities: RollWorks offers advanced targeting capabilities that enable our business to reach our desired audience. Able to target our campaigns based on factors such as location, demographics, device, interests, behaviors, etc. Advanced Analytics: RollWorks provides has a robust analytics dashboard that offers insights into the performance of our campaigns. This includes all the basics (impressions, clicks, ...

"Great Self Service ABM platform for companies"

What do you like best about RollWorks Account-Based Platform? This is a great platform to use if you want to get into ABM but don't have the budget or resources to hire an outbound SDR or ABM company. It has much more data and segmentation than Zoom Info and Lusha and you can build audiences very easily and find the key stakeholders. I like that I can then set the strategy and content and roll out as I need or want to. What do you dislike about RollWorks Account-Based Platform? The ...

"Good Start for your ABM Campaigns"

What do you like best about RollWorks Account-Based Platform? Granular targeting at both the company and individual level. Campaign and platform support from reps when you need it. What do you dislike about RollWorks Account-Based Platform? Reporting can be very manual. Great for true ABM with understanding account progression but tough to pull data on campaign activity in market (impressions, clicks, CTR, conversions, etc.) What problems is RollWorks Account-Based Platform solving and how ...

"Great platform for running highly targeted ABM campaigns"

What do you like best about RollWorks Account-Based Platform? The integration into our CRM is very instrumental in allowing us to create very targeted campaigns to dynamic client lists. It also allows us to engage with our accounts as they move through the funnel with different messaging. Their development team has been very eager to develop the platform in meaningful ways. What do you dislike about RollWorks Account-Based Platform? With the set up of our sales team we are unable to use ...

"Easy-to-use ABM Platform"

What do you like best about RollWorks Account-Based Platform? I like how we can swap display and native ads out in our campaigns/playbooks based on performance. The analytics page gives us a good idea about which messages perform best. What do you dislike about RollWorks Account-Based Platform? I think some of the dashboards in Rollworks are a bit duplicative at times. There seems to be a lot more complexity than is needed for an ABM platform, but that may just be the case for my team's ...

"Expensive platform for questionable returns"

What do you like best about RollWorks Account-Based Platform? I love the concept behind RollWorks. We are trying to leverage it to target specific accounts and serve them personalized ads and landing pages. What do you dislike about RollWorks Account-Based Platform? It often will misidentify traffic. I also feel like a lot of the analytics are inflated. It will report spiking accounts, but it's not leading to conversions. What problems is RollWorks Account-Based Platform solving and how is ...

"Lots of promises, little delivery"

What do you like best about RollWorks Account-Based Platform? The ads creator is pretty easy to use. It would be better if UTMs were easier to add and modify, but generally, the ads are easy to upload and edit. I believe the new workflow capabilities have the potential to be useful in marketing automation. John Anzelc has been very helpful and insightful. What do you dislike about RollWorks Account-Based Platform? I have been consistently disappointed with RollWorks. I started working ...

"Does a good job, but set the right expectations"

What do you like best about RollWorks Account-Based Platform? Rollworks has made it easy to engage with target accounts using display advertising, and its reporting functionality, both in-platform and inside Salesforce, is great for monitoring progress and refining your approach over time. What do you dislike about RollWorks Account-Based Platform? Certain actions that ought to be automatable require manual intervention. The interface, while improving, is still confusing at times - I often ...