RollWorks Reviews in February 2025: User Ratings, Pros & Cons

"Great UI. Have seen significant growth since we have started using."

What do you like best about RollWorks Account-Based Platform? The UI is probably the best part about the platform. From uploading your ads to looking at the data at a glance, it is very easy to do so quickly. The industry comparison report is a nice directional report as well. What do you dislike about RollWorks Account-Based Platform? I still have questions on the audiences and the specific targeting that they use. Also, I wish I had more control over the specific bids that they use for ...

"An easy platform that can amplify retargeting objectives"

What do you like best about RollWorks Account-Based Platform? RollWorks makes creating and managing audiences easy to hyper-target your retargeting campaigns. Recommend for any marketers running display ads. What do you dislike about RollWorks Account-Based Platform? It would be great to have the ability to filter ad placements so I can define where I want ads to be shown. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Other tools for retargeting ...

"Love the product, even better team"

What do you like best about RollWorks Account-Based Platform? I love the audience targeting capabilities, which are specific and easy to do. The team gives excellent guidance about optimizing our spend (and who doesn't need to do that??!!) and making the most impact on our bottom line. I appreciate the intent data and have given access to Rollworks analytics to our sales team, who have successfully reached out to companies that are showing intent. What do you dislike about RollWorks ...

"The best ad software I've worked with."

What do you like best about RollWorks Account-Based Platform? Our AM, Ryan, has been fantastic to work with. We get along well; he offers great, approachable advice and recommends game-changing tweaks. What do you dislike about RollWorks Account-Based Platform? I don't believe I've come across anything I've truly disliked. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Putting up our ads and sending them to relevant audience members on appropriate ...

"Great platform for our ABM strategy via display ads"

What do you like best about RollWorks Account-Based Platform? - Easy to select accounts from our TAL to target - Easy targeting method - Intuitive AI - Easy reporting metrics - Great customer support and dedicated account manager to onboard and guide What do you dislike about RollWorks Account-Based Platform? - The personas/job titles for targeting can be expanded. Business users targeting is a bit difficult as some industry-specific departments are not covered in the playbook What problems ...

"Great ABM Tool"

What do you like best about RollWorks Account-Based Platform? We like to use RollWorks to get in front of a targeted audience. I find it helpful to use when we have a new sales rep come on board and warm their new contacts up to our company. What do you dislike about RollWorks Account-Based Platform? I feel like they make reporting more difficult than it needs to be. It is also quite expensive. I am seeing our CPM for display ads cost 2-3 times what the industry benchmark is. What problems ...

"Streamlined way to account for quality over quantity when it comes to awareness and conversion"

What do you like best about RollWorks Account-Based Platform? Obviously leveraging the platform is beneficial, but sometimes simply signing on with platforms like this are essentially for really thinking through processes and how to best target the folks you need. It's really helped with data integrity on our end, and forced us to evaluate the best direction of spend. That said, it does also ensure we can target the right people at the right time with the right ads. What do you dislike ...

"Easiest Way to Remarket"

What do you like best about RollWorks Account-Based Platform? - Setting up new programs is super simple - from building your audiences (who to target and who to exclude, to setting up all the elements - copy, creative and tracking links - How quickly the campaigns get approved is also amazing. What do you dislike about RollWorks Account-Based Platform? There is not a lot I don't like. I did once try to use their service to create ads and while it is amazing they offer that in such a simple ...

"Great tool in creating, implementing and tracking your ABM campaigns"

What do you like best about RollWorks Account-Based Platform? Easy to use platform that allows for managing playbooks and marketing campaigns with precise tracking of results. I like how self-explanatory the platform is (for the most part). What do you dislike about RollWorks Account-Based Platform? Inability to edit the campaigns without cloning them and starting again. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? It allows us to target a very ...

"One of the best buyer intent data & ABM platform"

What do you like best about RollWorks Account-Based Platform? ABM Playbook and third party ad playbooks Easy targeting of accounts and run the ads and playbook Identification of inbound accounts using website visitor data and prioritize them to reach and convert into opportunities Intuitive user experience over their competition such as Terminus and others What do you dislike about RollWorks Account-Based Platform? Little bit of cluttered UI in removing the accounts(unwanted) during the ...