RollWorks Reviews in February 2025: User Ratings, Pros & Cons

"Easiest and most effective way to run an in-house digital marketing strategy"

What do you like best about RollWorks Account-Based Platform? The connection to Hubspot is best in class. The ability to take our database, enrich it with Rollworks intent data and then target our leads across the internet allows us to scale our small sales team and create an engaged and qualified pipeline for our sales team to convert. What do you dislike about RollWorks Account-Based Platform? There isn't anything we don't like about the platform. There are some features that are ...

"Great way to start with retargeting ads."

What do you like best about RollWorks Account-Based Platform? RollWorks makes it very easy to create a retargeting campaign. When we first launched our product, we knew that we wanted to advertise but we were not sure where. We thought that it would be best to retarget those who came to the website and had shown interest. So, we did. What do you dislike about RollWorks Account-Based Platform? What I do not like about RollWorks is the same thing I do not like about most every other ad ...

"Great for Website Retargeting"

What do you like best about RollWorks Account-Based Platform? Rollworks is great for retargeting web audiences in a meaningful way. It allows us to personalize our message based on how a prospect interacts with us. What do you dislike about RollWorks Account-Based Platform? We are on the free version; they could work on improving their CRM integration points as there are bugs when syncing lists. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Adroll ...

"Top ABM Platform for mid-size companies"

What do you like best about RollWorks Account-Based Platform? Adding RollWorks to our Marketing tech stack improved the effectiveness of our marketing team and presented a great opportunity for team members to work with a modern, AI-based tool. Its bidirectional sync with Salesforce has reduced time to action by speeding up the workflows and reducing manual steps to upload and update data related to target accounts. Using this data, our SEO experts can directly target known and unknown ...

"Good for awareness, unsure about conversions however"

What do you like best about RollWorks Account-Based Platform? The platform is easy to use, and support has been super helpful in making the most of our ad spend. What do you dislike about RollWorks Account-Based Platform? Conversion tracking has been hard to master - it never seems to quite match what we see on the backend in terms of total conversions. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Rollworks helps us get our product in front of ...

"Good for awareness, unsure about conversions however"

What do you like best about RollWorks Account-Based Platform? The platform is easy to use, and support has been super helpful in making the most of our ad spend. What do you dislike about RollWorks Account-Based Platform? Conversion tracking has been hard to master - it never seems to quite match what we see on the backend in terms of total conversions. What problems is RollWorks Account-Based Platform solving and how is that benefiting you? Rollworks helps us get our product in front of ...

"Great ABM tool to align marketing and sales!"

What do you like best about RollWorks Account-Based Platform? The RollWorks Account-Based Platform is easy to use with an intuitive, user-friendly UI. It provides all the data and analytics your team needs to manage digital marketing campaigns. What do you dislike about RollWorks Account-Based Platform? Loading pages can sometimes be slow (maybe due to all the data they are crunching?). More third-party integrations would also be helpful as we sometimes have to do manual exports and ...

"Valuable ABM Platform for B2B Businesses"

What do you like best about RollWorks Account-Based Platform? It's intuitive and easy to use and the team at Rollworks is fantastic in helping you get onboarded and prepare your campaigns for success. We have a lot of legacy tech at our organization and were not able to get insights into our ABM efforts. Using Rollworks gives us the engagement insights, intent, and journey of our target accounts and allows us to quickly launch media campaigns to start getting in front of these target ...

"Comprehensive tool for tracking account activities"

What do you like best about RollWorks Account-Based Platform? Integrating other third-party applications and collaborating data, and importing/uploading these data to this platform is easy. The platform can be used in multiple software and linked to various devices; you can assign it to your team members. Managing account details and generating reports is more comprehensive and valuable. What do you dislike about RollWorks Account-Based Platform? The workflow and the processing are not ...

"Performance Marketing Manager"

What do you like best about RollWorks Account-Based Platform? Rollworks allows us to see where our target audiences are in their journey stages and actively serve them content that meets them where they are and helps move them along in the funnel. What do you dislike about RollWorks Account-Based Platform? There are some restrictions in the system, such as having a minimum number (100) to complete contact targeting. I would also like more control over the ads- such as archive instead of ...