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8.6

Spot Score

Right On Interactive - Marketing Automation Software

Right On Interactive Reviews in April 2025: User Ratings, Pros & Cons

Empowering businesses to grow and thrive.

4.3

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Right On Interactive Reviews & Ratings

4.3

Very Good

Based on 80 ratings & 38 reviews

Rating Distribution

Excellent

(30)

Very Good

(7)

Good

(0)

Poor

(1)

Terible

(0)

Expert's Review generated by AI

Right On Interactive stands out as a highly intuitive and adaptable marketing automation platform, winning accolades for its user-friendly design and exceptional customer support. It excels in empowering marketers to customize and streamline their workflows, with standout features like an intuitive drag-and-drop email template builder and a robust multi-step ...Read more

Right On Interactive pros and cons

  • User-friendly interface and intuitive design make it easy to use even for non-technical users, requiring minimal training.

  • Exceptional customer support with knowledgeable and responsive account managers, making the on-boarding process smooth and ongoing assistance reliable.

  • The powerful segmentation and data integration capabilities allow for highly targeted and tailored marketing campaigns.

  • New drag-and-drop campaign builder simplifies creating multi-step drip tactics, enhancing productivity and reducing errors in campaign design.

  • Advanced customization and extensive features may overwhelm newcomers without sufficient initial support or guidance.

  • Some training is required to fully leverage the platform's capabilities, particularly for more complex functionalities.

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Showing 21-30 out of 38

BN

Brett N

02/16/15

4 out of 5

"ROI - The Adaptable Platform"

What do you like best about Right On Interactive? The top three points where ROI stands apart - *Really do listen to your feedback for product development

AA

Anthony A

02/13/15

3.5 out of 5

"Data rich environment"

What do you like best about Right On Interactive? Customer service and support team has been phenomenal. They made deployment a painless process. Felt they completely understood our direction and marketing focus. The platform provided use the ability to blend multiple datasets to get a better picture of our customers.

AU

Anonymous User

02/13/15

4 out of 5

"Customer Lifecycle Marketing done right."

What do you like best about Right On Interactive? Full disclosure: Right On Interactive was a client and we've used the product for another client of ours. We've been working with Right On for the better part of 4 years, and they truly were the pioneers of customer lifecycle marketing and the software reflects that. This is not simply a marketing automation platform; it is tailored to educate and assist marketers at every level of their lifecycle, which, in turn, serves their customer ...

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MF

Morgan F

02/12/15

4 out of 5

"ROI on ROI"

What do you like best about Right On Interactive? The ongoing supportive relationship form the ROI team. From simple clarificaiton or refresher questions to complex situations I've always received very helpful direction and insight. While we have brought insight of our CRM data, the team has been great at taking that data to the next level with specific and tangible (and fun!) tools and tactics.

BW

Brian W

02/11/15

5 out of 5

"Fantastic Customer Life Cycle Marketing Software"

What do you like best about Right On Interactive? Right On Interactive (ROI) is an amazing platform with immense customization options. It's ability to adapt to any business environment has made it a go to solution for our business as well as a frequent recommendation and deployment for our clients. The team at ROI also does a fantastic job of helping guarantee success in deployment and ongoing utilization.

AM

Alicia M

02/10/15

4 out of 5

"Great for lead nurturing"

What do you like best about Right On Interactive? The interface is easy to use and I really like the new 'Campaigns' tab. It helps me to keep things organized. ROI works great for our organization. It can do so much.

EL

Esther L

02/09/15

5 out of 5

"Great Product"

What do you like best about Right On Interactive? There are so many possibilities with ROI. We have been able to take our lead engagement to the next level and better target our prospects and the tracking ability is fantastic. We have progressed significantly just in the year we have been using ROI.

SL

Skip L

01/09/15

5 out of 5

"Lifecycle Marketing"

What do you like best about Right On Interactive? Right On Interactive offers a unique Lifecycle Map and deep segmentation capabilities that have changed the way we approach marketing automation. The Right On Interactive team lead our stakeholders through a series of discovery sessions and a lifecycle workshop to create the foundation of our marketing communication plan. The level of attention and service we've received from Right On Interactive is unsurpassed.

CT

Chris T

12/01/14

4 out of 5

"Good Tool to Connect Lots of Data Points in Your Automated Marketing Tool"

What do you like best about Right On Interactive? The ability to connect lots of different data points to build profiles on your customers and contacts makes this a good tool for marketers looking to do more robust segmenting of their lists. The new campaign builder is much easier to use for drip tactics and has a better UI that helps avoid errors when building campaigns.

TL

Tricia Lee M

11/26/14

5 out of 5

"Found - Customer Experience and Support That Matters"

What do you like best about Right On Interactive? I love that ROI cares about not only me but my customers/prospects experience as well. They have a highly collaborative team from soup-to-nuts. We have been able to successfully jump into the world of marketing automation with the combination of their features and functionality and their supportive team. THIS is what's important once you sign on with any platform because you will experience bumps and bruises when embarking into the world of ...

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