Pathmatics Reviews in April 2025: User Ratings, Pros & Cons

Pathmatics is used for quarterly presentations to compare what our client is doing vs. competitors

What do you like best? You can search for a product, in my case a banking product, and see what all the other banks are using. What do you dislike? The search results are extremely broad and it's sometimes hard to navigate the site. Also, some major competitors just don't show up at all in our searches. What problems are you solving with the product? What benefits have you realized? No problems enough to need a solve.

A great tool!

What do you like best? There's finally an accurate tool to see competitive data down to the site level. I use this tool every day to see what competitors and current brands are doing within display and social. This is a great optimization tool as well as a competitive research tool. Highly recommended for those curious of accurate data surrounding display and social. It's great to see what social spends look like along with the creative. The spend and impressions within that social ...

Data is directional

Strategist

What do you like best? Pathmatics is the rare tool that's intuitive & useful What do you dislike? Perhaps the tool could be more explicit about what's being measured. ex) does social comprise of just facebook or other platforms Recommendations to others considering the product: It's easy to use & user-friendly What problems are you solving with the product? What benefits have you realized? Competitor activity & ranking websites by traffic/activity

Great for competitive digital reporting

What do you like best? Great system for accurate competitive digital reporting and competitive analysis. Customer service is nice and fast responding. A great tool for this business. What do you dislike? Some of the tools are not really easy going. Not that is hard to understand it, but the only bad thing I can find in it. What problems are you solving with the product? What benefits have you realized? It is great for daily client servicing. You can use it in a daily basis for you ...

Great use!

What do you like best? Its such a great product. We are able to use this tool for our monthly competitive. Additionally, It helps our client analyze different trends within Digital and Social! What do you dislike? Not all competitors for our current client have data. Would be helpful to be able to recommend competitors to Pathmatics.. Recommendations to others considering the product: I would definitely recommend this tool to any new users out there! What problems are you ...

Good, could be better

What do you like best? The tool is very intuitive and the UI is great. What do you dislike? I would like to be able to select and export two channels. For example: be able to export only desktop video and desktop display but exclude everything else What problems are you solving with the product? What benefits have you realized? Mostly using it for competitive analysis for different competitors. Also really great for pulling creatives!

Responsive and Fast competitive tool, vital to our business

What do you like best? Pathmatics speed and responsiveness is its best feature, allowing us to quickly pull the latest on our competitive set. What do you dislike? Often I question the data, as when I compare against my own brand it doesn't seem complete - massively underreported! Recommendations to others considering the product: It's fast and easy to use, perfect for pulling quick digital snapshots of a competitive brand. What problems are you solving with the product? What ...

Great for general company creative, difficult for specific campaigns/details

What do you like best? Platform's ease of use, stronger accuracy vs. competitors What do you dislike? Usually not possible to drill into specific sub-brands/products a company offers to differentiate campaign spending. Inability to customize report outputs so that they can work better with my existing pivot tables. Recommendations to others considering the product: Get a trial first to see if it suits your needs What problems are you solving with the product? What benefits ...

Review!

What do you like best? How easy it is to find and export data in a really short amount of time. What do you dislike? Nothing, actually. Things are pretty goood! What problems are you solving with the product? What benefits have you realized? Running multiple reports has been solved!