Pathmatics Reviews in April 2025: User Ratings, Pros & Cons

One of the bets tools out there

What do you like best? I love seeing competitor creatives and spend patterns What do you dislike? The spends accuracy seem to be at least 50% off. We use this tool to help guide us as to what competitors are doing. Recommendations to others considering the product: Understand the spend baselines for your client and compare to what Pathmatics reports to understand indicative variance in spends. What problems are you solving with the product? What benefits have you realized? It ...

Awesome, Directional Insights

What do you like best? Pathmatics offers a friendly UI that is easy-to-use and navigate. You can type in the name of any client, prospect, competitor, etc. and get insights in seconds. Then you can export those insights into multiple format types, whatever suits your needs. What do you dislike? A lot of our clients on regionally based (car dealerships, multi-location restaurants, etc.) and we are only able to drill down to the country level with the data. Recommendations to others ...

Pathmatics is quick, easy, and full of data!

What do you like best? I like how easy the tool is to use and how fast the data is retrieved. There's not much of any lag time in data collection and is the best I've seen in the field. I enjoy using both Pathmatics and Kantar to tell a very well rounded story around competitive spending. What do you dislike? I'm not a fan of the gender targeting methodology, especially in times where gender conformity is being changed and advertising adjusting to these changes. Recommendations to ...

I started using the tool a few months back and it has greatly helped with my sales pitches.

What do you like best? That I can see what my clients are advertising other than what's on my platform . What do you dislike? I cannot see where they are advertising a particular creative when I click on it. What problems are you solving with the product? What benefits have you realized? Helps me with pitching for new product campaigns when I already know they have creatives for it.

Getting insight to competitors is easy and helpful

What do you like best? The simplicity of the UI and how easy it is to understand What do you dislike? Limited capabilities have been an issue What problems are you solving with the product? What benefits have you realized? Better insights for pitches, trusted insights

Speedy reporting and great user interface

What do you like best? Speed of reporting and user interface, and links out to the creative are really helpful. Its great to be able to have a dashboard of any brand activity at your fingertips, without having to create from scratch using raw data. Although we pull raw data in for client reporting, the speed of having a detailed dashboard on command is key for quick real-time analysis. What do you dislike? I'm Unsure of accuracy for reported spending, it seems similar to what we see ...

The best source for digital competitive intelligence

What do you like best? The methodology which lets us look into social networks as well as standard display is especially valuable. What do you dislike? There are two pain points for me - one is the lack of search data, the other is the low level of product detail. Granted I can get to the specific creative execution, but I don't really want to look at every one of them to determine the specific product being advertised. Recommendations to others considering the product: In a ...

Pathmatics is an unbelievable resource to better understand advertiser activity within the market.

What do you like best? The real time (1 day delay) update as well as the breakout of direct and indirect demand, no other source of data for such insights. What do you dislike? Accuracy of the $'s is suspect at best. We don't rely on spend data however the impression data is good when used directionally. Recommendations to others considering the product: This is an unbelieveable resource to get market insight and impact your demand. What problems are you solving with the ...

Great tool to visualize and understand competitive media trends

What do you like best? The ability to download raw data to reformat and use in Excel and other tools What do you dislike? Accuracy of data can be pretty far off from actual spend due to not including in-app inventory, paywalls, etc. What problems are you solving with the product? What benefits have you realized? Being able to answer client questions about the trends within their verticals, and how their media plans stack up against them. Then determining if the gaps are weaknesses ...

Easy to use and powerful

What do you like best? I like how user friendly the experience is and how I am able to see social media advertising. What do you dislike? I would like to be able to add KPI’s to the readout that are automatically calculated. What problems are you solving with the product? What benefits have you realized? We are looking to match our efficiency to other advertisers in the space and this lets us see how our money is achieving better results than our competitors.