Pathmatics Reviews in April 2025: User Ratings, Pros & Cons

Know all things digital with pathmatics

What do you like best? This platform is great for learning about all things digital. Know what your competitors are doing via creative and platforms. What do you dislike? Nothing- its a very straight forward platform Recommendations to others considering the product: This platform is very simple. If you want to know the digital landscape via partner, spend and creative- you should use this. What problems are you solving with the product? What benefits have you realized? ...

Great tool for competitive insights

What do you like best? Pathmatics has a really great and intuitive interface. I use it along with Nielsen AdIntel, which is not nearly as easy to use. What do you dislike? Not a lot comes to mind. I dislike that my agency has not yet subscribed to the twitter reporting, but that's an issue on my end- I'm hoping I get access to that soon. Something small that I can think of; it would be great if I could track what percentage of dollars are behind spanish-language creative vs ...

A beautiful aggregation of Ad flow

What do you like best? I love the way pathmatics breaks down Advertiser spend by channel, brand, site, etc. Allowing me to analyze many different filters closely. What do you dislike? I dislike the spend differences between other competing platforms in the race for data accuracy. Recommendations to others considering the product: Pathmatics is a great tool that allows you to track ad flow from click to purchase. Additionally, it displays advertiser spend throughout multiple ...

Pathmatics a great proxy for underspending competitive spend

What do you like best? Love the visibility of seeing competitor ad frequency and share of sites leveraged by domains What do you dislike? Estimated advertiser spend will sometimes be inflated to actual spend Recommendations to others considering the product: Pathmatics is a simple to use tool to identify competitor messaging, frequency of ads online, identifying sites where saturation can be taking place, and identifying new websites that may be relevant to your brand. What ...

Good directional insight

What do you like best? Pathmatics provides actionable feedback on competitor activity across a number of platforms, over a variety of timeframes. What do you dislike? Tracking is incomplete, so context is required to analyze trends appropriately. In addition, due to the incomplete tracking, based on differences in competitor channel mix, Pathmatics can tend to over- or under-state spend and impressions pretty significantly. What problems are you solving with the product? What ...

The Best in Digital Data

What do you like best? It provides in-depth insights to efficiently track digital ads. What do you dislike? Snapchat and TikTok should be tracked in social. What problems are you solving with the product? What benefits have you realized? Competitive Analysis and Digital Solutions. I enjoy the ability to pull reports and slice them on excel.

Great platform for discovery and analysis, would highly recommend

What do you like best? Simple, easy to ease and loads to insight to build strategic thoughts. I love that I can give quickly team new employees how to use and they can run and pull. The ease of use makes my day easy. What do you dislike? I wish that I could combine advertisers' categories for a broader search. For example, some companies and brands have different subbrands, it would be great if you could combine them or select certain ones. Also, the discrepancies between naming are ...

Amazing

What do you like best? This helps you gain insight into the media mix of brands, and therefore providing you with an extra prospecting tool. What do you dislike? I feel like the platform could do a better job of expanding their scale and updating data. Recommendations to others considering the product: I think the platform should do a better job at updating its records. Additionally, adding more accounts would definitely make this a great tool for many to leverage. What ...

Overall Easy to View but updates can be made

What do you like best? How we cans see spend and impressions and can easily compare multiple brands at once What do you dislike? how in order to split between HCP and DTC we need to filter in a report, I wish there was a filter within pathmatics explorer dashboard that would allow us to filter between HCP to see the top sites, spend, creatives based on objective Recommendations to others considering the product: Easy to manipulate exports to create custom charts What problems ...

Reasonable View of Competitor and Categ. Display and Video

What do you like best? Despite missing a majority of digital activity (Search & Social), Pathmatics is useful for understanding competitor activity and tactics. What do you dislike? Pathmatics lacks Search & Social, at times it's figures don't align to internal data or is patchy. What problems are you solving with the product? What benefits have you realized? Competitor Analysis and Creative Reviews