Pathmatics Reviews in April 2025: User Ratings, Pros & Cons

Pathmatics is a useful competitive tool which I would recommend to others

What do you like best? The ability to compare traffic on different sites and best performing publishers, as well as analysis on creative performance What do you dislike? It would be great if Pathmatics also had a function to see competitor spend on each media channel What problems are you solving with the product? What benefits have you realized? Benefits include being able to include these findings in post campaign analyses

Great interface, user experience and insights are great!

What do you like best? The UX throughout the platform is very intuitive. The data visualizations are great as well. What do you dislike? My biggest issue is not with the platform but with the account management. They are unresponsive and intermittent with communication. Recommendations to others considering the product: I highly recommend Pathmatics as a means for digital spend and creative insight. It has been a game changer for my team in terms of time saved and insights ...

Easy to use interface, reliable data.

What do you like best? The search functionality is simple to use and the export files are well-formatted. What do you dislike? I wouldn't say there are any specific features I dislike. What problems are you solving with the product? What benefits have you realized? Extracting data to help our case teams deliver value to clients.

Helpful and informative in navigating client questions across the landscape

What do you like best? I like the overall easy functionality to organize and quickly review information,can easily view and pull reports in quick graphs/chart form What do you dislike? inability to drill down into certain areas such as National vs. Local and language within creative (i.e. english vs. spanish language) What problems are you solving with the product? What benefits have you realized? We are using the data to temperature check ourselves vs. main competitors, ...

Pathmatics is very intuitive and helpful especially in these times with competitors

What do you like best? I like that it updates daily so I can get real time competitive updates What do you dislike? I wish you could drill down to specific indications for drug names Recommendations to others considering the product: I definitely recommend Pathmatics. It is a directional source to your competitors online media presence What problems are you solving with the product? What benefits have you realized? We are able to see what our competitors are doing during ...

I have used to make ppt for my advertisers, their spend vs. the return

What do you like best? How it’s getting up to date and how I get notifications about advertisers What do you dislike? i don't if I ca trust the info 100%...... What problems are you solving with the product? What benefits have you realized? I pitch using Pathmatics and it’s details and it really gives me a view on what ad specs I can explore more by comparing competitors and similar business types

User friendly/very useful features!

What do you like best? The site's content is very relevant and accessing the content is incredibly user-friendly! It provides so many insights into both digital and social competitive trends that we wouldn't be able to obtain through our standard competitive reporting. Our clients love the charts we are able to export out of the site and the fact I can drop it right into a PowerPoint is super convenient. What do you dislike? At times the same creative can be shown in separate posts, ...

amazing insights from a digital POV.

What do you like best? Insights on competition and digital activities. What do you dislike? The discrepancy between actual numbers. Lack of information on the methodology used to sample data. What problems are you solving with the product? What benefits have you realized? Competitor analysis.

Pathmatics Review

What do you like best? Details into what each company is buying direct v programmatic What do you dislike? still feel like some of the data is off between direct and programmatic What problems are you solving with the product? What benefits have you realized? going after more legitimate companies

Great Tool for all sides of Media

What do you like best? The ability to understand where brands are spending and when! What do you dislike? This only includes digital spend so doesn't give you a full picture of brands advertising budget or how its shifted to different channels overtime. Recommendations to others considering the product: Try out a trail and within the first day of using it you will see the value of Pathmatics from the agency/brand side to do competitor analysis. On the sales side understanding if ...