Pathmatics Reviews in April 2025: User Ratings, Pros & Cons

The tool is a great resource across both advertiser and publisher side as well as competitive intel

What do you like best? UI is easy to use and shares information in a digestible format What do you dislike? Would like to see adjustments to add CTV What problems are you solving with the product? What benefits have you realized? We use to to understand client strategies and live creatives and current partners. It has helped us as I say "be the smartest people in the room" because when you go into a room sharing information that you already equipped with information starting a ...

Pathmatics is great for competitive spending!

What do you like best? I love how fast the data is refreshed as well as the reps over at Pathmatics. They’re super easy to work with and provide meaningful insights. I also like the UX of the site; it’s super easy to use and includes intuitive graphs. The data that Pathmatics provides is great for directional conversations and usually their estimates are only about 20-30% off from the actual revenue metrics. What do you dislike? The only thing I wish Pathmatics had is paid search ...

Getting insight to competitors is easy and helpful

What do you like best? The simplicity of the UI and how easy it is to understand What do you dislike? Limited capabilities have been an issue What problems are you solving with the product? What benefits have you realized? Better insights for pitches, trusted insights

Good product that is intuitive and easy to use.

What do you like best? I think the dashboard is really great, perhaps one of the best I've seen among several competitive tools. The data seems robust as well and appears to capture a good amount of impressions and spend. Site delivery details are also impressive and provide a good window into understanding the top sites that my competitors are advertising on. What do you dislike? Social channels are limited to only Facebook and Twitter which is unfortunate. There also needs to be an ...

Some interesting insights, but lacking in accuracy.

What do you like best? Creative review is interesting. I like the alerts I get emailed. What do you dislike? very inaccurate when reporting imps/spend. What problems are you solving with the product? What benefits have you realized? I can see how competitors are speaking to their customers/prospects.

Overall Easy to View but updates can be made

What do you like best? How we cans see spend and impressions and can easily compare multiple brands at once What do you dislike? how in order to split between HCP and DTC we need to filter in a report, I wish there was a filter within pathmatics explorer dashboard that would allow us to filter between HCP to see the top sites, spend, creatives based on objective Recommendations to others considering the product: Easy to manipulate exports to create custom charts What problems ...

A lot of great creative examples by advertisers

What do you like best? I like the filtering options, seeing the last week of ads from an advertiser, to the last year of ads, and also the format filters are helpful as well. What do you dislike? Nothing that I really dislike. It's great! What problems are you solving with the product? What benefits have you realized? Seeing the different branding of advertisers out there, it allows you to get a good idea of the look and feel of their brand identity.

I use Pathmatics regularly as a media planner for information on my clients competitors.

What do you like best? I like the quick and straightforward infographics that are provided with each data pull - I often implement the spend/impressions over time charts directly into tactical decks for my client. I also track quite a few brands, so it's helpful to be able to 'follow' those advertisers and see impression spikes right away on my homepage. Another small thing I wanted to call out is that I love how it's easy to switch between advertisers and the date range stays the same- ...

The best source for digital competitive intelligence

What do you like best? The methodology which lets us look into social networks as well as standard display is especially valuable. What do you dislike? There are two pain points for me - one is the lack of search data, the other is the low level of product detail. Granted I can get to the specific creative execution, but I don't really want to look at every one of them to determine the specific product being advertised. Recommendations to others considering the product: In a ...

One of the best marketing tools available

What do you like best? Pathmatics is like a crystal ball of information into the advertising world. Allowing you to make actionable business decisions. What do you dislike? It's too expensive, and it should allow other countries within the licence. Recommendations to others considering the product: If market analysis is what you are after, Pathmatics is a must-have! What problems are you solving with the product? What benefits have you realized? Putting client spends into ...