Pathmatics Reviews in April 2025: User Ratings, Pros & Cons

"Interface is great!"

What do you like best? The UX throughout the platform is very intuitive. The data visualizations are great as well.

"Interface is great!"

What do you like best? The UX throughout the platform is very intuitive. The data visualizations are great as well.

Pathmatics is THE simplest research tool available!

What do you like best? Simplicity, speed, and organization. Pathmatics makes it incredible easy to find information on digital competitors, or identify trends in the digital media space. What do you dislike? Sometimes the data is inconsistent or cannot all be tracked so there are some holes in the data. This is common for most tools, though. It would be great if Pathmatics could very clearly tell you what exactly is and isn't captured within a specific set of results. ...

A very efficient and seamless library of advertising option

What do you like best? The ease of use for this platform has made my pitches for clients much easier. By seeing all of the current ads running across platforms also allows our teams to model or use what's running to pitch like to like campaigns. I really appreciate the blend of video/static options and performance. What do you dislike? The only change I have at the moment is purely selfish as I wish we could get the images without the "Ad" buttons but this is so minor it's ...

Would definitely recommend Pathmatics!

What do you like best? I love that Pathmatics shows me transparency into where advertisers are spending media dollars; I'm able to see what formats they're spending on and through what publishers / programmatic platforms. What do you dislike? Not all advertisers are not shown, however, Pathmatics has been quick to add these advertisers when requested. What problems are you solving with the product? What benefits have you realized? Pathmatics allows me to see which clients are a ...

User Friendly platform for digital and social data

What do you like best? Very easy to use and very easy to access high level trends and analysis from the dashboards. Pathmatics updates frequently, which allows us the ability to see new competitive creatives almost in real time. What do you dislike? It would be nice to be able to expand some of the visuals and dashboards. Recommendations to others considering the product: Pathmatics is great for high level social or digital data and allows you to keep track of key competitors, ...

Great tool!

What do you like best? The ability to filter different categories What do you dislike? Lack of category and advertiser options for reporting. What problems are you solving with the product? What benefits have you realized? Competitive analysis, advertiser media spends

The ultimate platform to see all the latest Ads by companies.

What do you like best? Visibility on spending across all ad formats and date filters. I love how easily I am able to see all the ads formats running for a specific BOB What do you dislike? Noting so far that I have observed. But I would say it can improve upon delivering more insights What problems are you solving with the product? What benefits have you realized? It helps me with incremental pitches and I get most updated creatives running on a specific BoB

Great research tool for competitor digital insights

What do you like best? Pathmatics is super easy to use and gives a great breakout of digital spend for many companies. This is the perfect tool to use when doing competitive as you are able to see spend, partners, creatives and different time frames. This tool makes it easy to deep dive into what competitors are doing and potentially learn from their creatives/tactics and partners. This is also the only (or one of the only) tools that gives Facebook data which is extremely valuable ...

Helpful for insights on competitor spend.

What do you like best? It's easy to navigate and insightful when looking at competitive activity. What do you dislike? It would be helpful if users could sign up for automated reporting to save tie when pulling daily or weekly reports. What problems are you solving with the product? What benefits have you realized? I am able to see new creatives from competitors once they are live, and can see how are competition is responding to current events such as covid-19.