Pathmatics Reviews in April 2025: User Ratings, Pros & Cons

"I use Pathmatics regularly as a media planner for information on my clients competitors."

What do you like best about Pathmatics by Sensor Tower? I like the quick and straightforward infographics that are provided with each data pull - I often implement the spend/impressions over time charts directly into tactical decks for my client. I also track quite a few brands, so it's helpful to be able to 'follow' those advertisers and see impression spikes right away on my homepage.\

"Pathmatics helps to provide critical competitive intel to tell a larger story"

What do you like best about Pathmatics by Sensor Tower? The level of detail surrounding site lists, the creative library, and easy-to-download segmentable data are without a doubt the best features. Other competitive tools I've worked with in the past require a decent amount of raw data refinement post download, but Pathmatics data is provided in a clean and pivotable mannor. Also, the frequency and lack of latency in which data is updated offer the ability to give timely updates.

"Great Prospecting Experience - iHeartMedia"

What do you like best about Pathmatics by Sensor Tower? I love the ability to sort by category and by site to see the top advertisers in specific spaces. I've seen a lot of success in reaching out to new prospects with a targeted opportunity for them. I've been able to do this because of Pathmatics' category and site-specific advertiser data.

"I use Pathmatics regularly as a media planner for information on my clients competitors."

What do you like best about Pathmatics by Sensor Tower? I like the quick and straightforward infographics that are provided with each data pull - I often implement the spend/impressions over time charts directly into tactical decks for my client. I also track quite a few brands, so it's helpful to be able to 'follow' those advertisers and see impression spikes right away on my homepage.\

"ONE OF THE GREATEST TOOLS AVAILABLE!"

What do you like best about Pathmatics by Sensor Tower? Being able to request any business regardless of size. This allows AE's to conduct deep dives for better prospecting. By having direct knowledge of what marketing tactics advertisers are using, account executives are able to be fully prepared even when cold-calling a client.

"ONE OF THE GREATEST TOOLS AVAILABLE!"

What do you like best about Pathmatics by Sensor Tower? Being able to request any business regardless of size. This allows AE's to conduct deep dives for better prospecting. By having direct knowledge of what marketing tactics advertisers are using, account executives are able to be fully prepared even when cold-calling a client.

"Staying on top of Social Ads everyday"

What do you like best about Pathmatics by Sensor Tower? Pathmatics has given me a really efficient way to find active social ads that brands are running, follow their creatives, and understand how invested companies are in Facebook and Instagram

"Staying on top of Social Ads everyday"

What do you like best about Pathmatics by Sensor Tower? Pathmatics has given me a really efficient way to find active social ads that brands are running, follow their creatives, and understand how invested companies are in Facebook and Instagram

Interface is great!

What do you like best? The UX throughout the platform is very intuitive. The data visualizations are great as well. What do you dislike? My biggest issue is not with the platform but with the account management. They are unresponsive and intermittent with communication. Recommendations to others considering the product: I highly recommend Pathmatics as a means for digital spend and creative insight. It has been a game changer for my team in terms of time saved and insights ...

The Easiest and Prettiest Competitive Tool

What do you like best? I use Pathmatics for it's specialization in digital competitive data - including spend and creative. The tool is super easy to use and the UI is aesthetically pleasing. What do you dislike? It's social data does not include all social media (mainly just Facebook). Also, Pathmatics cannot breakout metrics at a local level. What problems are you solving with the product? What benefits have you realized? I use Pathmatics to gather data on competitive ...