Pathmatics Reviews in April 2025: User Ratings, Pros & Cons

A quick effective and overall useful tool.

What do you like best? I appreciate the ability to compare multiple sites/advertisers at once. As well as the options to download the report in multiple forms which helps in building my own reports. What do you dislike? The creatives pulled in do not always match up correctly, or are outdated. Recommendations to others considering the product: Be sure to search various possible names of the company you are looking to review. What problems are you solving with the product? ...

Pathmatics is used for monthly spend research

What do you like best? Pathmatics has a great layout and is very simple to use What do you dislike? how sometimes it can be complicated to find partners What problems are you solving with the product? What benefits have you realized? monthly spend of compeitors.

Honest review

What do you like best? I appreciate how easy it is to obtain creative level information What do you dislike? I dislike how difficult the process is to obtain digital spend information, by the competitor, by year and by medium. The format in which this data is given, in multiple reports, make it very difficult to streamline the process. What problems are you solving with the product? What benefits have you realized? This helps us obtain accurate digital spend data

Good but not truly accurate

What do you like best? Get a good sense of who advertisers are working with in the last 12 months and what formats (only desktop and mobile currently) What do you dislike? Spend by partner is never that accurate What problems are you solving with the product? What benefits have you realized? Competitive intel

Some interesting insights that are directional for conversation, not sure how actionable they are.

What do you like best? Understanding split between direct and programmatic as well as specific sites the spend is going to. What do you dislike? Unsure of how accurate the reporting is. Recommendations to others considering the product: Like any research tool, use it directionally and don't rely on it as an absolute source of truth. What problems are you solving with the product? What benefits have you realized? Helps glean some insights into strategy and directs ...

Great user interface!

What do you like best? i like how you can easily search for a brand and see everything about it. from the ads they played to the number of impressions overall. And on top of this you can filter and pivot the data which makes life a lot easier at finding what you're looking for. What do you dislike? I do not like how you cannot have 2 brands going at once so that you can see them in comparison. What problems are you solving with the product? What benefits have you realized? ...