Pathmatics Reviews in April 2025: User Ratings, Pros & Cons

Good Display Pathmatics

What do you like best? The fact that it shows all the creatives and gives an insight to everything in a friendly manner. Goes into showing the different type of media channels and actual spend to channels. What do you dislike? Some of the information isn't as in depth as other tools. Wish it would automatically compare to competitors. Also would be extremely helpful if we could look things up based on product type rather than just the company. Or even break it down into more detail in ...

Media Planner

What do you like best? Breakdown of media mix and spend by channels What do you dislike? Not much, include more brands and creative What problems are you solving with the product? What benefits have you realized? Looking at competitive spend to make better decision on building strategy decks

User friendly, instant download, best tool for competitive analysis

What do you like best? The interface is very user friendly and reports are almost always downloaded instantly. It also added Social (and Native!) into the channel mix recently, which is great as our client invest pretty heavily in both channels. What do you dislike? I like it that Social and Native are now available on Pathmatics, but it would be even better if more channels can be included - more specifically, offline channels if possible (e.g. TV, OOH, etc.). I also noticed that ...

Easy to Use Platform

What do you like best? The fast load times for data requests make it easier to run reports. In addition to the ease of running reports, because of the speed, we are able to more efficiently gather larger groups of data. We are able to save time and deliver more comprehensive studies. What do you dislike? Basic data is available but it is hard to differentiate between brand's products Recommendations to others considering the product: Yes, I have recommended that other teams also ...

I use it to see where potential buyers spend

What do you like best? seeing the sites buyers spend in and if they match up to what I think they're doing. I take this info into meetings as my homework to see if we're aligned. What do you dislike? That I can't group Desktop and mobile into one category. I also have never seen my company listed in the publisher lists when I know we should be. This makes me nervous that other competitors are also not included. Could be interesting to see Social spend as well. What problems are you ...

Pathmatics

What do you like best? Competitive analysis. I also like the graphs What do you dislike? not being able to compare multiple brands at once. The breakout of device doesnt always seem to be accurate Recommendations to others considering the product: n/a What problems are you solving with the product? What benefits have you realized? have insight into competitiors ad spend and which sites theyre buying ads on.

Great Tool!

What do you like best? Easy to use and search past campaigns. I like being able to sort by subbrand What do you dislike? Although its great social was added, which it was even easier to split up this data by subbrands and channels. What problems are you solving with the product? What benefits have you realized? great to use for competitive reviews.

Great insights but uncertain of data

What do you like best? Ability to look cross format, pick up creative. What do you dislike? We're always a little uncertain of where the data is / how accurate it is. What problems are you solving with the product? What benefits have you realized? We can use this to look at what competitors are doing for our clients and also research prospective clients.

It's very nice be able to track IMPs and creative assets easily.

What do you like best? I think it's very user-friendly in terms of pulling data and see the creative, as well as tracking the route of an ad. What do you dislike? that would be better if we could pull sub-category, for instance: mattress out of the home furniture category What problems are you solving with the product? What benefits have you realized? Pathmatics helps with digital strategy

Great start but still needs improvement

What do you like best? Data is updated in real time. Graphical user interface is nice and easy to use. What do you dislike? I haven't found a way to pull competitive brand spend by month+by site. When I exported by month, it includes ALL sites, so I had to pull each month separately and find the one site in the sites tab I needed, then stitch together. Recommendations to others considering the product: Like most tools. Can be used directionally but not as the end all be all What ...