Pathmatics Reviews in April 2025: User Ratings, Pros & Cons

Reliable and usable digital media data in the marketplace

What do you like best? Ability to sort between device types, assets, and digital vehicles. Website lists and buying methodology is great too. Plus, SOCIAL delivery and estimated spend- that is a big win. Visuals that we can directly export is great, all the options (raw data, visuals, etc.) are at our fingertips. The UI is very easy to navigate and any feedback is addressed as soon as possible. What do you dislike? Limited list of Creative IDs can be exported in a given report. ...

Competitive research

What do you like best? I love how I can easily navigate the system and how simple it is to use. What do you dislike? I wish we could see TV spend in comparison to digital. Other than that, i love the program. Recommendations to others considering the product: Its very simple to use! I suggest playing around with it and learning as much as you can before working on a project. What problems are you solving with the product? What benefits have you realized? Competitive spend and ...

Pathmatics Review

What do you like best? Ability to track Digital Investment details e.g. websites, types of buys, and formats What do you dislike? It doesn't capture complete digital investment and lack of Social details What problems are you solving with the product? What benefits have you realized? Getting a sense of what competitors are doing and how to stand out from them

user friendly and insightful

What do you like best? The thing I liked best is the usability of the interface What do you dislike? it doesn't capture a holistic view of all media What problems are you solving with the product? What benefits have you realized? sales insights for client pitches + competitive insights

Pathmatics Review

What do you like best? being able to get an idea of your clients spend in different agencies What do you dislike? that the information is not completely accurate. You have to take it with a grain of salt What problems are you solving with the product? What benefits have you realized? Not really solving problems, but using as a tool to research clients to get better insight

Media Planner

What do you like best? Pathmatics is easy to use and access, and the support team we have to reach out to is always extremely helpful. What do you dislike? In-app inventory unavailable, inventory miss-classifications, for example YouTube Mastheads What problems are you solving with the product? What benefits have you realized? Competitive intelligence, SOV exercises

Pathmatics is good for a quick pull and to get a competitive glance, but not for deep insight

What do you like best? I like that creative is included, and its easy to use. The charts are a good way to show the information for quick hits. i like that you can filter by time period also easily. What do you dislike? It doesn't pull in all in-market creative, classify's things that look like a programmatic buy as a direct site, doesn't give impressions for the creatives ran, and sometimes i don't feel like the data is that accurate Recommendations to others considering the ...

Easy to use

What do you like best? Ability to find past creatives and learn more about the brands I"m working with. What do you dislike? Nothing - I think the user experience is very intuitive. What problems are you solving with the product? What benefits have you realized? Helps me better understand where my clients are running and the creative they are utilizing.

Best Advertising Intelligence Application out there

What do you like best? The fact that it adds social data to the findings is valuable What do you dislike? The fact that I cant do bulk reporting. I'd like to pull stats just by industry as well and not just a particular advertiser. What problems are you solving with the product? What benefits have you realized? Business Problem - Competitive Intel . Advertising spend with our competitors on a daily basis. Benefits - We can see pretty much into any vertical as detailed as their ...

Top Resource for my Agency

What do you like best? Pathmatics is an easy-to-use service that provides my team with valuable spend insights that informs our competitive strategy and deliverables. What do you dislike? Not being able to view social spend drastically impedes our ability to accurately report digital spend. We work with it as a caveat, but it would be extremely valuable to have this information as well. What problems are you solving with the product? What benefits have you realized? We use ...