Pathmatics Reviews in April 2025: User Ratings, Pros & Cons

I use Pathmatics for my competitive reporting on a monthly basis for digital mediatypes

What do you like best? I like that is breaksout by digital platform and creative What do you dislike? I dislike that there is no capability to show spend by subbrand - I have to go through every creative to figure out the spend What problems are you solving with the product? What benefits have you realized? We are solving competitive digital spending and how our own brands should be utilizing digital ads

Pathmatics

What do you like best? Ease of use and quick results. Simple categorization. What do you dislike? Not always sure what the data conveys or where it's coming from. What problems are you solving with the product? What benefits have you realized? Mapping our clients' ad spend and where we fit in their budget.

Quick and easy way to get competitor intelligence

What do you like best? Pathmatics is intuitive to use doesn't require a lot of figuring out. Pretty easy to set up alerts and track important updates w/out having to log in each time. What do you dislike? It would be helpful to understand key use cases that things that might be possible but are not on the surface. What problems are you solving with the product? What benefits have you realized? Understanding competitor spend patterns

Pathmatics competitive review

What do you like best? Real-time spend data. Unlike other online competitive tools, Pathmatics has up-to-date metrics and spend reported. What do you dislike? Oftentimes (from what we know about our own client's spend) the data is vastly under-reported. We also aren't always able to drill down to the exact brand or product within an advertiser. Recommendations to others considering the product: Engage with their support team anytime there are any tactical or methodology ...

User friendly and intuitive!

What do you like best? I love how well the site is designed. The charts and graphics are usable in client presentations, which I love. What do you dislike? I wish there was more data, like search. I also wish that we could see advertisers reported at the sub-brand level, i.e. Vicks DayQuil, Sinex, etc, rather than total Vicks. What problems are you solving with the product? What benefits have you realized? I love showing my clients the list of sites where their competitors are ...

New and Improved Pathmatics

What do you like best? I like the ease of using Pathmatics. It is very user friendly. What do you dislike? I don't like how Pathmatics doesn't incorporate the linear versions of publishers. What problems are you solving with the product? What benefits have you realized? I am finding out what competitors are gravitating towards in the online space.

Quick insights to show competitors paid creative

What do you like best? The best thing for me is being able to quickly access paid ads that were run during a specific time and download them quickly for presentations. What do you dislike? The only problem I have had is with the media spend, for Amazon research I was doing there was a glitch where no matter what time frame I picked it had the exact same amount. What problems are you solving with the product? What benefits have you realized? The main problem I am solving is being ...

Pathmatics Review

What do you like best? I like that it accurately measures digital ad spend so you can more easily see what competitors are doing in the marketplace. What do you dislike? I don't like how you can't break out product spend within a brands total spend more easily. I have to look through the actual images of the ads to find what I am looking for and it would be nice to have the ability to select a brand and then select the different products they advertise as a secondary option. ...

I really like Mathematics and always recommend it to co-workeds over other tools we have in-house.

What do you like best? I like the interface. It is very user friendly. A training is always beneficial but I think anyone can work their way around it. I also like that you all take and implement feedback. I like that you can see the actual creatives that ran and go to the site they ran on. What do you dislike? I used to dislike one of the exported reports. It would show me total budget for a timeframe instead of monthly budgets but I think you all fixed that. Recommendations to ...

Easy and Quick Competitive Tool

What do you like best? Pathmatics is a very quick tool to use. It easily allows you to view competitors ads, spend and sites purchased in order to quickly understand the digital landscape of competitors. There are several different tools available to compare spend among competitors. Additionally, you are easily able to download the charts the Pathmatics creates and drop them quickly in presentations. What do you dislike? I wish that we were able to look at the spend of competitors ...