Pathmatics Reviews in April 2025: User Ratings, Pros & Cons

Pathmatics Review

What do you like best? The ability to view creative assets is very valuable. What do you dislike? that it resets the time period every time I do a new search, wish you could save runs/searches Recommendations to others considering the product: Take data with a grain of salt, when comparing our brands own spend and impression volumes to data in pathmatics the numbers weren't always accurate What problems are you solving with the product? What benefits have you realized? ...

Use pathmatics frequently and love it

What do you like best? Ability to see what creative competitors are running and when they are running them What do you dislike? spend figures appear dramatically low often and dont give a good sense for share of spend competitively Recommendations to others considering the product: this is an essential tool for any marketing What problems are you solving with the product? What benefits have you realized? insight into competitive messaging strategies. this helps us figure out ...

Pathmatics - Valuable advertising insight

What do you like best? Valuable assessment of advertiser trends, tactics and inventory sources. Helpful formats to view and export data. What do you dislike? Some categories are too broad, e.g. "Direct" inventory What problems are you solving with the product? What benefits have you realized? Understanding client trends and opportunities

Intuitive and Information

What do you like best? How easy it is to navigate and how visual it is What do you dislike? the fact that certain mobile activity is not counted Recommendations to others considering the product: great for use with competitive analysis, but always directional What problems are you solving with the product? What benefits have you realized? competitive

Easy to use, but very informative

What do you like best? The interface is extremely easy to use. The ability to select multiple advertisers at a click of a button. The ability to SEE what ads competitors are running. What do you dislike? I wish there was an easier to to export the creatives as they appear. eg: a 300x250 image instead of a PDF export. Recommendations to others considering the product: I would highly recommend using it if you're just starting out in media. It is extremely easy to use and makes ...

Associate Director

What do you like best? media strategy inputs. it has been a great tool for planning purposes What do you dislike? charts are not formatted correctly and when we export it requires more work What problems are you solving with the product? What benefits have you realized? strategy planning and competitive analysis

Pathmatics is a great tool to see our competitors digital buys

What do you like best? i like that we can see not only our digital buys but our competitors as well. it makes doing competitive reports a lot easier and efficient for us What do you dislike? not a lot to dislike, but sometimes the dollar amounts are off by a significant amount What problems are you solving with the product? What benefits have you realized? we are finding out how much our competitors spend compared to what we spend

Great competitive insights.. it's like you get to spy on your competition!

What do you like best? I love being able to see where my competitors are advertising, and to see an approximation of what they're spending, what devices they're targeting, and the creatives they're using. What do you dislike? I would love to be able to see more social data beyond just Facebook. Recommendations to others considering the product: This is a pretty expensive tool, especially considering that there isn't a month-to-month option. Our sales person allowed us to do a ...

Easy to use, helpful competitive tool

What do you like best? Very user friendly and visual. Dashboard and email updates of followed brands are very useful features. What do you dislike? Ads are sometimes categorized incorrectly. Landing pages are not always available. What problems are you solving with the product? What benefits have you realized? Competitive insights for planning.

Easy and useful tool!

What do you like best? I like having the additional insights that only pathmatics can deliver for me. What do you dislike? There's a bit too much guessing involved, but it's part of the industry. What problems are you solving with the product? What benefits have you realized? Looking at what competitors are doing and changing media mix based on that.