Pathmatics Reviews in April 2025: User Ratings, Pros & Cons

Pathmatics is great for media

What do you like best? I like that you can export data to excel and also view the creative. I like that you can also see all the different creative that is running. It was really awesome when social was added to the reporting as this is something our clients rely on heavily. The detailed list of website by spend and impressions is helpful for us as a media agency to determine where our competitors are and where we can go. What do you dislike? Sometimes brands are grouped together in a ...

Very good and reliable

What do you like best? Ability to sort between device type , 1 sense of asset , and digital vehicle . Internet site lists and buying methodology is great too. Plus, SOCIAL delivery and estimated spend- that is a big win. Visuals that we can directly export is great, all the options (raw data, visuals, etc.) are at our fingertip . The UI is very easy to navigate and any feedback is addressed as soon as possible. What do you dislike? I don't like how you can't break out product spend ...

Pathmatics Was The Perfect Path

What do you like best? The best thing for me is having the capacity to rapidly get to paid advertisements that were kept running amid an explicit time and download them rapidly for introductions. What do you dislike? Would be very valuable to have a type of group of onlookers understanding into the arrangement of promotions. Despite the fact that its understanding this probably won't be conceivable. Recommendations to others considering the product: It would be nicer if it was ...

Pathmatics drives our competitive conquesting and alerts us to future threats.

What do you like best? I like that I'm able to gather real-time competitive data with an easy user interface. It gives us a quick look into new creative and new competitive priorities. The ability to review competitive creative, see the pages the message is driving to is crucial information. What do you dislike? I'm not able to export the data by week (only see Daily, Monthly, Quarterly). It's also hard to measure more custom digital sponsorships. Recommendations to others ...

Senior Display Specialist

What do you like best? insights into competitor media and buying trends. Gauging client's place in the marketplace in terms of exposure compared to competitive set What do you dislike? dollars and impressions are very inaccurate and directional at best Recommendations to others considering the product: know its directional and not 100% accurate in impressions/spend What problems are you solving with the product? What benefits have you realized? identifying sites/publishers ...

Good tool to review competition

What do you like best? to be able to see what competitors' DSPs they are using and the sites they are purchasing. To be able to see where my brand stands out compared to competition. its great for media buying and planning and strategically place my brand where the competition is lacking What do you dislike? wish it was more interactive and had more options to cut the data. wish the PPT download was editable. its hard to combine data sets when downloaded to excel. Recommendations to ...

Pathmatics as a digital source of truth

What do you like best? We like the accuracy of reporting compared to Nielsen Digital. What do you dislike? The visibility into social is variable. We also wish this had other channels in the digital environment, such as digital radio. Recommendations to others considering the product: Compare Pathmatics results to your current spend to validate the data. Compare against Kantar Digital and observe the improvement in accuracy. What problems are you solving with the product? What ...

Effective and Efficient

What do you like best? When using Pathmatics, you can easily toggle between client spends and see the creative all in one place. It is a useful tool for New Business and Marketing Science alike. I think that you can market to New Business clients more than just day to day users, because it is one of the rare tools that has so much information all in one easy to use dashboard. What do you dislike? I honestly do not dislike a thing about the tool. It is easy to use, easy to teach, and ...

Sales Operations

What do you like best? Unique data across social including Facebook In-App! What do you dislike? Not much to dislike as we have ben able to pull all the unique data we would need for our analyses. What problems are you solving with the product? What benefits have you realized? Business prioritization and planning both quarterly and yearly!

Great tool for what my team needs.

What do you like best? Through Pathmatics my team is able to track our competitors digital spend and placements. The ability to see top creatives and where they are placed is vital to our planning efforts. We also use Pathmatics to evaluate our own brands and be able to back into reported spend and actual spend to caveat to our clients. What do you dislike? My only dislikes on Pathmatics are that you cannot separate out by product for digital spend and that no social spend is tracked. ...