Pathmatics Reviews in April 2025: User Ratings, Pros & Cons

Best Digital Competitive Tool

What do you like best? The interface is easy to use and it includes a all of the competitors I need to see in a comprehensive way. What do you dislike? Lack of certain channels, spend discrepancies, lack of categorization of sub-brands. What problems are you solving with the product? What benefits have you realized? Tracking competitive spend history, trends and behaviors and creative strategy.

Simple to use!

What do you like best? Easy to navigate. Fast working platform. What do you dislike? Can't combine multiple advertisers data. Recommendations to others considering the product: n/a What problems are you solving with the product? What benefits have you realized? Utilizing this as a competitive tool for the advertiser I work on

Pathmatics Review

What do you like best? I like being able to have a pulse on the media dollars competitors have in market digitally. What do you dislike? There is a lag on new creative launches shown What problems are you solving with the product? What benefits have you realized? Competitive advertising and the role it plays in my media mix

Pathmatics Review

What do you like best? Pathmatics is an easy tool to use. I like that we can compare advertisers and visually see the data. What do you dislike? What makes Pathmatics difficult for me is when I pull data it is calendar month and not broadcast month. because of this issue I have to pull the data daily and then one by one combine the numbers into broadcast month. What problems are you solving with the product? What benefits have you realized? Pathamtics is helpful when I need ...

Great Paid Media Competitive Intelligence Tool

What do you like best? Access to competitor data related to their paid media campaigns, placements, creative, flight strategies and so on What do you dislike? The one thing I have spoken to Pathmatics about is API integration but for now they do have good reporting that can be customized and downloaded Recommendations to others considering the product: Get a Free Trial and test as part of your normal needs and processes What problems are you solving with the product? What ...

Pathmatics review

What do you like best? Easy to use interface with accurate spend data and creatives What do you dislike? Would be nice to have more options to create different visuals with the data What problems are you solving with the product? What benefits have you realized? Using it to audit digital spend for clients vs. comp. and see gaps in our spend where we can increase/decrease. Using it to audit creative and personalization of creative.

Strategist

What do you like best? Organization of data and how you can see charts What do you dislike? The timing it takes to complete a run. Also digital seems to be underdelivered Recommendations to others considering the product: This is a good tool for digital use What problems are you solving with the product? What benefits have you realized? It is under reported. It has a ton of brands that I need to look at

Media Owner Verizon

What do you like best? Able to split by advertiser, platform and network. Able to see thousands of past creative and ablity to download. What do you dislike? Spend levels seem inaccurate. When checking the levels of some spends by network (eg Teads) the spend levels seem way too low. What problems are you solving with the product? What benefits have you realized? Seeing who is spending and exactly what by publisher. Looking at competitor insights to see who spends on other platforms.

Great, but more to do

What do you like best? The creative roundup is amazing, seeing what competitors messages are in market at a glance is amazing. What do you dislike? Inaccurate spend and impression volumes, clunky interface and clunky creative screens. Recommendations to others considering the product: Take the volumes and apends with a grain of salt - the platform is indicative, not exact. What problems are you solving with the product? What benefits have you realized? Quick analysis of ...

Love the data!

What do you like best? I love being able to track competitors, as well as client data. The ad mocker section is also very helpful when clients want to see their ads on specific sites! What do you dislike? I haven't personally found a downside to the platform. If there is a missing advertiser I want to follow, requesting is simple. Recommendations to others considering the product: Definitely a worthy investment What problems are you solving with the product? What benefits have ...