PathFactory Reviews in April 2025: User Ratings, Pros & Cons

"PathFactory puts the content front and center without forgetting your business objectives"

What do you like best about PathFactory? PathFactory is the easiest tool to get up and running - we started using it the first day of our subscription! It was also the quickest implementation that I've ever completed at a large enterprise. And we can't forget about tha AMAZING support from the Customer Support team at PathFactory - they really put the icing on the cake and helped us avoid major pitfalls! If it wasn't for them, then we would not have been as successful replacing our ...

"A great way to create and track content tailored to your customers"

What do you like best about PathFactory? Definitely the account manager and the support team. They always help us identify and solve problems but are also very proactive and help us implement new or valuable features. They always provide step-by-step instructions on how we can get the most out of our experience. As for the platform, we love how we can create different tracks for different types of customers and prospects and we love the integration with our website which offers personalized ...

"Great platform for content organization and tracking"

What do you like best about PathFactory? Being able to create target content tracks for specific campaigns, which great analytics What do you dislike about PathFactory? Some of the features, like Explore are a little basic and don't offer the best user experience What problems is PathFactory solving and how is that benefiting you? Content consumtion analytics and tracking, giving the ability to feedback into content production teams

"Useful content hosting, tracking and reporting"

What do you like best about PathFactory? Attribution of content to pipeline by funnel stage when integrated with Salesforce. Path Analytics are useful and provide deep details on content usage and engagement. Ability to recommend content for a given path and see the analytics of engagement. What do you dislike about PathFactory? Filters by topic feel basic, dashboarding could use come improvement. Alerting to expiring content could be nice and additional options for branding. What problems ...

"Unbeatable Support"

What do you like best about PathFactory? We use PathFactory for all our content distribution and our experience has been great. The platform is intutitive and has all the functionally we need. The best about PatFactory is its top-notch support. We receive fast responses and solutions to any questions, new implementation ideas or anything else we need. Our Account Manager, Justin Green, goes above and beyond to ensure smooth operations within the platform, usually exceeding my expectations ...

"Very powerful tool and great insights we didn't have before"

What do you like best about PathFactory? PathFactory gives us specific insights in to what our clients are interested in most. We have better data around they types of content and topics that are most important to our accounts, allowing us to create better content. What do you dislike about PathFactory? Customizations can be a bit tricky or unavailable at times unless you have developers working on the backend. Some products have features that would be great inside their other products but ...

"Love the solution and the team"

What do you like best about PathFactory? Pathfactory allows me to market to all my segments in the way I NEED. Some products are hard to use which makes me not want to use it, but Pathfactory is easy to use in all the different ways I need it for. What do you dislike about PathFactory? I do need to click around a lot to find stuff. But honestly not sure if that is the solutions fault or mine. What problems is PathFactory solving and how is that benefiting you? It allows for building a ...

"Marketing Program Manager"

What do you like best about PathFactory? Pathfactory is very intuitive and easy to customize depending on the need of the campaigns. What do you dislike about PathFactory? Nothing! It gets the job done in every way possible. What problems is PathFactory solving and how is that benefiting you? PathFactory allows us to generate personalized content experiences for our prospects.

"Use PathFactory"

What do you like best about PathFactory? I like the use of the tool for the variety of topics and for the accuracy with which they are divided (EX: emea- apac - US etcc) for each region we have topics for each vertical What do you dislike about PathFactory? In truth there is nothing I don't like about the tool, I find it very useful and easy to use. We have done corporate training to use it in the best possible way What problems is PathFactory solving and how is that benefiting you? The ...

"Helpful and time saving product"

What do you like best about PathFactory? I like that it saves me time and enables me to create custom content tracks for users to check out. What do you dislike about PathFactory? The UI could be more intuitive -- some workflows are not easy to find and execute on. What problems is PathFactory solving and how is that benefiting you? Creating custom content tracks for users. It's benefitting me because we don't have to create dedicated landing pages for the content we want to get in front of ...