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9.4

Spot Score

Pardot

Pardot Reviews in April 2025: User Ratings, Pros & Cons

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4.2

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Pardot Reviews & Ratings

4.2

Very Good

Based on 3396 ratings & 3426 reviews

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terible

(105)

Expert's Review

Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more

Pardot pros and cons

  • Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.

  • Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.

  • Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.

  • Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.

  • Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.

  • Cost-prohibitive for small or mid-sized businesses due to high pricing.

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Showing 3331-3340 out of 3426

12/19/13

4.5 out of 5

Easy to Learn & Easy to Use

What do you like best? What I like best is how easy Pardot was to learn and Pardot Lead Deck. For the most part, everything you need in Marketing, Pardot has. My favorite Pardot features are custom redirects, email templates, and drip campaigns. What do you dislike? There's not much to dislike about Pardot. The recent changes to Pardot's email editor are somewhat glitchy. For example, the editor buttons do not match their labels. The undo button was also removed which I wished was ...

Read more

12/19/13

4.5 out of 5

Easy to Learn & Easy to Use

What do you like best? What I like best is how easy Pardot was to learn and Pardot Lead Deck. For the most part, everything you need in Marketing, Pardot has. My favorite Pardot features are custom redirects, email templates, and drip campaigns. What do you dislike? There's not much to dislike about Pardot. The recent changes to Pardot's email editor are somewhat glitchy. For example, the editor buttons do not match their labels. The undo button was also removed which I wished was ...

Read more

12/09/13

5 out of 5

Email Marketing and Marketing Automation with exception user targeting

What do you like best? I love the ability to build complex user profiles by vertical, title, and company specific criteria to allow you to easily measure solution fit without a lot of manual research. What do you dislike? It would be nice to have the form handling be a bit more robust, but this can be handled via FormHandlers (triggers for custom webforms when the need arises for complex webform logic. Recommendations to others considering the product Do research of the available ...

Read more

12/09/13

5 out of 5

Email Marketing and Marketing Automation with exception user targeting

What do you like best? I love the ability to build complex user profiles by vertical, title, and company specific criteria to allow you to easily measure solution fit without a lot of manual research. What do you dislike? It would be nice to have the form handling be a bit more robust, but this can be handled via FormHandlers (triggers for custom webforms when the need arises for complex webform logic. Recommendations to others considering the product Do research of the available ...

Read more

12/05/13

5 out of 5

Put simply, Pardot makes our jobs easier!

What do you like best? What the marketing team and I love about Pardot is the almost endless number of things that it can do, from custom landing pages to email drip campaigns. I was a little skeptical at first due to the overwhelming amount of capabilities, but Pardot proved SO easy to use. We were up and running in no time and our dedicated Pardot support person was amazing. If we ever have problems (which is rare, emailing Pardot support has us receiving a response in under 5 minutes, ...

Read more

12/05/13

5 out of 5

Put simply, Pardot makes our jobs easier!

What do you like best? What the marketing team and I love about Pardot is the almost endless number of things that it can do, from custom landing pages to email drip campaigns. I was a little skeptical at first due to the overwhelming amount of capabilities, but Pardot proved SO easy to use. We were up and running in no time and our dedicated Pardot support person was amazing. If we ever have problems (which is rare, emailing Pardot support has us receiving a response in under 5 minutes, ...

Read more

12/03/13

4 out of 5

Pardot - Doing my job for me since Day 1

What do you like best? As a sales development representative Pardot saves me countless hours each day and week by reaching out to leads with emails I don't really need to spend my time writing. What do you dislike? It can be difficult to set up/change things around at times Recommendations to others considering the product SalesForce seems to be notoriously bad with companies they buy (Desk.com for example so I'm hoping that Pardot is not affected in a similar way. The product is ...

Read more

12/03/13

4 out of 5

Pardot - Doing my job for me since Day 1

What do you like best? As a sales development representative Pardot saves me countless hours each day and week by reaching out to leads with emails I don't really need to spend my time writing. What do you dislike? It can be difficult to set up/change things around at times Recommendations to others considering the product SalesForce seems to be notoriously bad with companies they buy (Desk.com for example so I'm hoping that Pardot is not affected in a similar way. The product is ...

Read more

11/21/13

5 out of 5

Up and running fast!

What do you like best? Able to be up and running on Pardot within days! It was an amazingly easy transition. Excited for the campaigns we'll be able to run with this system. What do you dislike? Unknow yet, we started using it several months ago and have not yet encountered a problem. What business problems are you solving with the product? What benefits have you realized? lead scoring

11/21/13

5 out of 5

Up and running fast!

What do you like best? Able to be up and running on Pardot within days! It was an amazingly easy transition. Excited for the campaigns we'll be able to run with this system. What do you dislike? Unknow yet, we started using it several months ago and have not yet encountered a problem. What business problems are you solving with the product? What benefits have you realized? lead scoring