9.4
Spot Score
Powering your marketing success.
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Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more
Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.
Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.
Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.
Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.
Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.
Cost-prohibitive for small or mid-sized businesses due to high pricing.
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Showing 3311-3320 out of 3426
03/17/14
Pardot Review
What do you like best? I like the ease of the email editing wizard and the ability to sync directly back to specified campaigns in Salesforce. I also find it useful to be able to look at the calendar on the home page to see when emails went out, as well as to be able to pull reports from past years or quarters to provided feedback. What do you dislike? I am finding some challenges with the automation rules that I am currently setting up and find that process a little confusing, but ...
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03/17/14
Pardot Review
What do you like best? I like the ease of the email editing wizard and the ability to sync directly back to specified campaigns in Salesforce. I also find it useful to be able to look at the calendar on the home page to see when emails went out, as well as to be able to pull reports from past years or quarters to provided feedback. What do you dislike? I am finding some challenges with the automation rules that I am currently setting up and find that process a little confusing, but ...
Read more
03/11/14
Great marketing automation tool
What do you like best? Insights into our lead and visitor activities on our website. What do you dislike? Some integrations with salesforce are still lacking and hope to resolve Level of support has decreased since the company was sold to salesforce. What business problems are you solving with the product? What benefits have you realized? Lead capture and nurturing.
03/11/14
Great marketing automation tool
What do you like best? Insights into our lead and visitor activities on our website. What do you dislike? Some integrations with salesforce are still lacking and hope to resolve Level of support has decreased since the company was sold to salesforce. What business problems are you solving with the product? What benefits have you realized? Lead capture and nurturing.
03/07/14
A newbie to marketing automation
What do you like best? I'm new to marketing and Pardot's common sense UI and dashboard features definitely take the complexity out of marketing automation. The support team is, well, incredibly supportive. And the Integration with SFDC is amazing. Segmentation / list management rules are easy to follow and incorporate into campaigns. What do you dislike? A bit overwhelming for someone entirely new to marketing, but that's how it goes when you have a job that's a "reach." : What ...
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03/07/14
A newbie to marketing automation
What do you like best? I'm new to marketing and Pardot's common sense UI and dashboard features definitely take the complexity out of marketing automation. The support team is, well, incredibly supportive. And the Integration with SFDC is amazing. Segmentation / list management rules are easy to follow and incorporate into campaigns. What do you dislike? A bit overwhelming for someone entirely new to marketing, but that's how it goes when you have a job that's a "reach." : What ...
Read more
03/05/14
Move your marketing decisions up the value chain
What do you like best? With Pardot, I can worry less about where I saved that spreadsheet from 3 months ago and more about what kind of communication is going to best benefit my prospects. What do you dislike? Performance seems to be inhibited on Chrome at times (but runs smoothly on Firefox. I'm also hanging out for A/B testing for emails - I've got some bets to settle! What business problems are you solving with the product? What benefits have you realized? Pardot ensures I can ...
Read more
03/05/14
Move your marketing decisions up the value chain
What do you like best? With Pardot, I can worry less about where I saved that spreadsheet from 3 months ago and more about what kind of communication is going to best benefit my prospects. What do you dislike? Performance seems to be inhibited on Chrome at times (but runs smoothly on Firefox. I'm also hanging out for A/B testing for emails - I've got some bets to settle! What business problems are you solving with the product? What benefits have you realized? Pardot ensures I can ...
Read more
03/04/14
Pardot
What do you like best? The email template builder and the landing page designer. What do you dislike? Lack of A/B testing and the drip campaigns are difficult to set up. What business problems are you solving with the product? What benefits have you realized? We are working to completely automate our lead nurture process. We have been able to easily nurture MQLs into SQLs.
03/04/14
Pardot
What do you like best? The email template builder and the landing page designer. What do you dislike? Lack of A/B testing and the drip campaigns are difficult to set up. What business problems are you solving with the product? What benefits have you realized? We are working to completely automate our lead nurture process. We have been able to easily nurture MQLs into SQLs.
