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9.4

Spot Score

Pardot

Pardot Reviews in April 2025: User Ratings, Pros & Cons

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4.2

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Pardot Reviews & Ratings

4.2

Very Good

Based on 3396 ratings & 3426 reviews

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terible

(105)

Expert's Review

Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more

Pardot pros and cons

  • Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.

  • Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.

  • Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.

  • Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.

  • Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.

  • Cost-prohibitive for small or mid-sized businesses due to high pricing.

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Showing 3281-3290 out of 3426

03/27/14

2.5 out of 5

Pardot Review

What do you like best? Full integration to Salesforce.com, including last activity shown in lead records. What do you dislike? How many components need created to run a nurturing campaign and not a way to create them on the fly if it's not been created already. I would suggest a 'create new' option if it's asking you for a campaign name and you haven't yet created it. Recommendations to others considering the product While looking at Pardot; I would compare Hubspot and Leadformix ...

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03/27/14

2.5 out of 5

Great Marketing Automation

What do you like best? I like that the software is intuitive and most users can pick it up relatively quickly. Gives us great insight to the flow of traffic on our site. What do you dislike? More reporting features such as export to excel. Also more integration with Netsuite to allow quotes/estimates to be carried back over automatically. What business problems are you solving with the product? What benefits have you realized? We are currently using Pardot for Marketing Automation ...

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03/27/14

2.5 out of 5

Pardot, a good way to get into automation

What do you like best? The support team is always available and quick to respond What do you dislike? The features/functions are very limited, good luck if you have a complex use-case in mind! What business problems are you solving with the product? What benefits have you realized? Inbound prospect scoring, handling.

03/27/14

2.5 out of 5

Pardot Review

What do you like best? I like that Pardot has a lot of features that make the job as a marketer easier. I also like the import from URL feature in building landing page templates. What do you dislike? I dislike the email editor. It is necessary to have a background knowledge of HTML to build attractive emails that render across all platforms. As a web designer, I always just go straight to the HTML tab in order to fix any issues and create emails rather than even bothering with the ...

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03/27/14

2.5 out of 5

Pardot Review

What do you like best? Full integration to Salesforce.com, including last activity shown in lead records. What do you dislike? How many components need created to run a nurturing campaign and not a way to create them on the fly if it's not been created already. I would suggest a 'create new' option if it's asking you for a campaign name and you haven't yet created it. Recommendations to others considering the product While looking at Pardot; I would compare Hubspot and Leadformix ...

Read more

03/27/14

2.5 out of 5

Pardot, a good way to get into automation

What do you like best? The support team is always available and quick to respond What do you dislike? The features/functions are very limited, good luck if you have a complex use-case in mind! What business problems are you solving with the product? What benefits have you realized? Inbound prospect scoring, handling.

03/27/14

2 out of 5

It's been quite an experience

What do you like best? I like that it is relatively easy to find what you are looking for. I like how it is easy to sync with Salesforce. Pardot support is fast as replying but not always fast at fixing the issue. I also like being able to send test emails and do rendering tests. What do you dislike? I dislike how hard it is to create emails. Pardot doesn't always respond well to edits made, copying and pasting text into emails, as well as the format you want doesn't always look the ...

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03/27/14

2 out of 5

Pardot Review

What do you like best? I like that there is a non-html editor option for quick edits. I also enjoy the easy-access live chat support. What do you dislike? I dislike the very limited segmentation (re: none options, the lack of accessible dynamic content, the incredibly slow load time, when Pardot eats my emails and they disappear, and the inability to select multiple list options (i.e. add to list a AND remove from list b when loading files. Recommendations to others considering the ...

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03/27/14

2 out of 5

Helpful for creating tracked links

What do you like best? Easy to use. In app support chat. What do you dislike? App is sometimes slow to load What business problems are you solving with the product? What benefits have you realized? Able to track social shares.

03/27/14

2 out of 5

Peggy's Review

What do you like best? It does give us special information about our potential customers What do you dislike? it is not always user friendly, we have had some problems with it, mainly because we have so many products Recommendations to others considering the product be patient! What business problems are you solving with the product? What benefits have you realized? more opportunity for business when customers are notified