9.4
Spot Score
Powering your marketing success.
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Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more
Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.
Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.
Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.
Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.
Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.
Cost-prohibitive for small or mid-sized businesses due to high pricing.
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J
Jill
03/22/21
Excellent software
PROS: I like both user experience and environment. I am amazed of the support and response time. We have migrated from another solution to this one and its introduction videos where clear and understandable. I also like the community of the Pardot. As a designer I have to say that I love its templates for landing pages and emails and I haven’t experienced any issue when setting up files for future campaigns. We are able to include the marketing department so they can handle and work with ...
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J
Jill
03/22/21
Excellent software
PROS: I like both user experience and environment. I am amazed of the support and response time. We have migrated from another solution to this one and its introduction videos where clear and understandable. I also like the community of the Pardot. As a designer I have to say that I love its templates for landing pages and emails and I haven’t experienced any issue when setting up files for future campaigns. We are able to include the marketing department so they can handle and work with ...
Read more
D
Dolores
03/21/21
I am very satisfied from this product and its customer service
PROS: First things first, Pardot’s customer support team is one of the best I have ever worked with. They helped us to create detailed launch plan and steps to successfully implement the product. They also helped us to migrate from another solution and to transfer everything we have built and reconfigured. We are allowed to measure the attributions in Pardot and Salesforce. I see that the system spends in engineering and product enhancements because they are very frequent. CONS: I think ...
Read more
D
Dolores
03/21/21
I am very satisfied from this product and its customer service
PROS: First things first, Pardot’s customer support team is one of the best I have ever worked with. They helped us to create detailed launch plan and steps to successfully implement the product. They also helped us to migrate from another solution and to transfer everything we have built and reconfigured. We are allowed to measure the attributions in Pardot and Salesforce. I see that the system spends in engineering and product enhancements because they are very frequent. CONS: I think ...
Read more
D
Dan
03/13/21
A simple UI for email lead generation
PROS: Pardot's UI is very simple, with great filters and easy ways to manage and sort prospect data. Drip campaigns are great as well because they help do campaigns automatically. It has helped our business stay in front of our audience and has helped the business grow. CONS: There needs to be more room for customization of data and reporting, especially for our needs. It would also be nice if Pardot has more options for filtering data.
D
Dan
03/13/21
A simple UI for email lead generation
PROS: Pardot's UI is very simple, with great filters and easy ways to manage and sort prospect data. Drip campaigns are great as well because they help do campaigns automatically. It has helped our business stay in front of our audience and has helped the business grow. CONS: There needs to be more room for customization of data and reporting, especially for our needs. It would also be nice if Pardot has more options for filtering data.
S
Sheila
03/07/21
Surprisingly easy to learn and implement for email marketing
PROS: Pardot is surprisingly easy to learn with the immense support database available and its incredibly easy to use dashboard. Reporting is also great as it is able to drill down more and provide some crucial, insightful data. CONS: The connectors such as the ones for Facebook, LinkedIn, and WebEx can be a little confusing to implement, though this isn't directly related to how Pardot works. I also wish there were more features when building an email template within Pardot, like having ...
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S
Sheila
03/07/21
Surprisingly easy to learn and implement for email marketing
PROS: Pardot is surprisingly easy to learn with the immense support database available and its incredibly easy to use dashboard. Reporting is also great as it is able to drill down more and provide some crucial, insightful data. CONS: The connectors such as the ones for Facebook, LinkedIn, and WebEx can be a little confusing to implement, though this isn't directly related to how Pardot works. I also wish there were more features when building an email template within Pardot, like having ...
Read more
P
Pat
01/19/21
Intuitive and easy to use tool
PROS: Pardot is intuitive, easy to use software, we successfully implement it to our sales processes. I personally like the tracking, lead scoring and automation features. I like that the sales department has more lead information on their fingertips and the automation features saves lot of time. I also like the integration with SugarCRM and other 3rd party apps. CONS: I need mobile app of this product and more reporting capabilities. But on the other side, they constantly improve the ...
Read more
P
Pat
01/19/21
Intuitive and easy to use tool
PROS: Pardot is intuitive, easy to use software, we successfully implement it to our sales processes. I personally like the tracking, lead scoring and automation features. I like that the sales department has more lead information on their fingertips and the automation features saves lot of time. I also like the integration with SugarCRM and other 3rd party apps. CONS: I need mobile app of this product and more reporting capabilities. But on the other side, they constantly improve the ...
Read more