OWOX BI Reviews in April 2025: User Ratings, Pros & Cons

Amazing product

What do you like best? We use OWOX BI BigQuery Report add-on for Google Spreadsheet to export data into CSV files and build reports and charts. What do you dislike? No issues, as the product is good quality and free. What business problems you are solving with the product ROI and ROAS calculation. What problems are you solving with the product? What benefits have you realized? Analytics

Really good solution to import advertising costs in GA

What do you like best? We use OWOX BI to gather cost data from different ad platforms in Google Analytics. It’s a great tool that allows us to import all costs automatically on a daily basis. OWOX BI pipeline works efficiently and accurately. Besides, it allows us to retrieve up to 6 months of historical data from ad services and consolidate it in Google Analytics account. This instrument saves us a lot of time on reporting and data analysis. We’ve been working with OWOX BI for more ...

Great tool for comprehensive analytics

What do you like best? It allows to track and analyse completely everything about our marketing and sales efforts, acquisition channels, costs, product usage, user cohorts, SaaS metrics, etc. It allowed us to get accurate measurements of ROAS, CAC and LTV by channel and industry. What do you dislike? Well, actually nothing. Great tool, like it. What problems are you solving with the product? What benefits have you realized? Comprehensive analysis of sales&marketing pipeline, ...

The cozy way to get all your cost data to GA

What do you like best? The features I like the most are speed, support, and raw data. You get to see the info on your non-Google ad services in the Google Analytics interface with just a little effort. What do you dislike? Need to subscribe to a paid plan if you need more than two pipelines. Recommendations to others considering the product: Owox good tool which will save you a lot of time and help collect all business data in one storage. Also data from Ad accounts(Facebook, ...

Excellent software and service

What do you like best? The export of raw unsampled data from Google Analytics to BigQuery, cost data export to BigQuery. What do you dislike? No integrations with CRM systems, like SalesForce and others. What problems are you solving with the product? What benefits have you realized? We set up a system for end-to-end analytics. The only bit of a trouble was the integration of our CRM system with GBQ.

Very good solution for Cost Data Upload to Google Analytics

What do you like best? I like constant updates and improvements, even though there’s a whole lot of new services and integrations. One of the cool features is that you get notified when there are any misspelled or missing UTM parameters in your ads, with advice on how to correct them. You can also upload cost data for a long span of time. For example, 6 months, like in our OWOX BI plan. What do you dislike? Some of the service emails need to be enhanced. Pretty high pricing from the ...

Best service to import cost of all your traffic sources to GA.

What do you like best? Good manuals on how to setup system, nice UI, only solution that can import cost from all popular traffic sources. What do you dislike? Pro plans are not that cheap. Sometimes pipelines block because of changing passwords. What problems are you solving with the product? What benefits have you realized? It saved a lot of time making reports and calculating ROI for all of advertising sources that we use.

The best solution to import advertising costs in Google Analytics

What do you like best? Easy to use and setup. Helpful and fast support even on free plans. What do you dislike? Not that cheap paid plans on Attribution tool. But maybe OK for large companies with big marketing budgets. Wish to have couple more integrations with marketing tools. What problems are you solving with the product? What benefits have you realized? After costs import in Google Analytics, its very easy to analyze and compare efficiency (ROI, ROAS) of different marketing ...

Powerful Tool

What do you like best? Possibility of obtaining data without sampling, automation of processes. Integration with basic services. Fast and complete answers from technical support. Streaming data allows you to get information about users in real time. What do you dislike? There is not enough technical articles to explore new features and functionality by yourself. What problems are you solving with the product? What benefits have you realized? OWOX BI Streaming makes it possible ...

Simple way to collect raw data

What do you like best? Simple way to move hit and session data from GA to BQ without GA360 purchase. Good fast support! What do you dislike? Huge costs for large project. There no cabinet with payments. What problems are you solving with the product? What benefits have you realized? GA and BQ integration