OWOX BI Reviews in April 2025: User Ratings, Pros & Cons

Thanks for helping us find the narrow-gauges in our funnel

What do you like best? The perfectly set system of metrics for our e-commerce project What do you dislike? Nothing so far, but we’ll surely update this review if we find anything later What problems are you solving with the product? What benefits have you realized? We asked OWOX BI to develop the metrics for our online store. Their team performed a deep analysis of our company and suggested us metrics to implement, based on our business peculiarities. OWOX BI also helped us ...

Awesome tooling to know your customers’ journey

What do you like best? OWOX BI’s great Attribution tool that helps us see all the user journey along the funnel, from beginning to the end, and the actual sales number What do you dislike? Probably, the setting up could be simpler What problems are you solving with the product? What benefits have you realized? We couldn’t understand why our revenue wasn’t as great as in our Google Analytics reports. The trouble was that we didn’t compare the revenue from GA with the number of ...

Great solution to consolidate your data

What do you like best? The automated reports and the fact that we can now track all the customer touchpoints with our business What do you dislike? The setting up may be a bit sophisticated for the newbies What problems are you solving with the product? What benefits have you realized? We decided to bring together the information about user behavior, our communication with clients, and completed orders. The solutions from Google and others either had some limitations or were too ...

CPA reports are great

What do you like best? The set of informative dashboards for our business is really good What do you dislike? Don’t know yet, but not sure if there will be anything that actually dislike What problems are you solving with the product? What benefits have you realized? Not long ago our CPA expenses went high up, but the revenue from our partners remained the same. Moreover, the bids on our brand ads rose as well. As we have multiple CPA partners, it was a sticky situation trying ...

Definitely great for analytics geeks!

What do you like best? The raw unsampled data that we get for our reports What do you dislike? Possibly the initial set up that took us some time What problems are you solving with the product? What benefits have you realized? We started cooperating with OWOX BI when we were looking to copy the hits tracked on our site. With Pipeline, we managed to send all the raw hit data straight to BigQuery and to later visualize the data in reports of the complexity we needed. What’s even ...

No sampling, no problem

What do you like best? The affordable pricing for the amazingly detailed data on our campaign performance. What do you dislike? Definitely nothing with this kind of pricing considered What problems are you solving with the product? What benefits have you realized? We were looking for a Google Analytics 360 alternative but with lower pricing and the same level of functionality. After trying the OWOX BI trial, we decided to keep using their products, as we obtained raw unsampled ...

Like Google Analytics 360, but better

What do you like best? The fact that we additionally receive cost data on our campaigns What do you dislike? Can’t say that there are any at all, we like it What problems are you solving with the product? What benefits have you realized? We finally got all the information on all our channels in one interface. But the coolest part is that there’s also the cost data on our campaigns, which helps us make proper and data-driven decisions and get rid of the ads that don’t work for ...

A good solution to measure your ROPO effect

What do you like best? The detailed information about the number of ROPO purchases What do you dislike? Took some time to find our way round the first setup What problems are you solving with the product? What benefits have you realized? Our CEO was planning to cut the budget for online advertising that we had on our site, unless we demonstrate that it really worked. The online sales were not enough to prove it, so we contacted the experts from OWOX BI and asked for their ...

Easy to use service for bringing all data in one place.

What do you like best? Glad that I’ve brought OWOX BI to our company. Unlike GA it brings data into one data storage from different platforms that we use in our marketing strategy like Facebook, call-tracking services and CRM systems. What do you dislike? Well at first we’ve done something wrong while setting up the process as they don’t have enough needed instructions in their blog. What problems are you solving with the product? What benefits have you realized? Now we can see ...

Great tool to explore valuable insights

What do you like best? I’d say OWOX BI was created for professionals who really want to bring their business to success. Using the service, I now collect tons of valuable data from different sources and draw insights that help me to adjust my marketing strategies. With OWOX BI, I benefit from great functionality, fast data transfer, and comprehensive technical guides. What do you dislike? I had to educate myself on some analytical issues. It took some time but I now can put this ...