Owler Reviews in April 2025: User Ratings, Pros & Cons

Love what it can do, sometimes hard to navigate

What do you like best? I love that you can set up triggers and a dashboard that will show you company updates from anyone from your company to your competitors to your customers and prospects. It's very cool being able to scroll and see press releases. What do you dislike? What I dislike is that my favorite feature, the Dashboard, is going to be removed soon. This feature is vital for me to keep my team updated with what is going on with our customers, so that makes me sad. I'm ...

Useful, tailored news snippets

What do you like best? The daily emails help me keep up-to-date on industry and competitor developments. I like that I can pick the companies and sectors of interest to me, so too that there seems to be little What do you dislike? I'm not convinced that the popularity comparisons of different CEOs or companies is accurate or useful. What problems are you solving with the product? What benefits have you realized? Owler is a good source of industry and competitor news and ...

Owler Review

What do you like best? I really like the competitor updates, as they cover topline business details but also provide insights into how rivals are performing from angles that you don't get elsewhere (e.g. CEO approval ratings, number of blog posts being produced etc.) What do you dislike? If you set up an account that tracks a specific industry/competitor set, then switch to different ones I've found that it still retains details about your original setup. This means that your ...

Good for tracking news, industry insights are not useful

What do you like best? News is wrapped up into one email. Way easier to digest than individual alerts. What do you dislike? It's basically a glorified Google Alerts. I find the Owler industry insights not useful at all in our industry. CEO and employee reports are bad Recommendations to others considering the product: Only select companies you want to follow. Not everything they send your way is relevant and if you want to only have pertinent info hitting your inbox, you'll ...

Owler is a great tool!

What do you like best? Owler allows me to understand my targets competitors, reported revenue etc. this enables me to see if a prospect has a competitor to who uses us and something to reference. What do you dislike? I don't have any complaints about owler! Recommendations to others considering the product: Do it! What problems are you solving with the product? What benefits have you realized? I can be much smarter when it comes to targeting our customers ...

Owler is an Competitors of Linkedin and Crunchbase. They are providing quality Business reports.

What do you like best? Company profiling. Top Business news. Private and Public company revenue. What do you dislike? No Mobile app. No Android app. Emails not displaying. What problems are you solving with the product? What benefits have you realized? Market Research reports, Private company financial reports. CEO contacts. It is really helpful for my Research Business.

Amazing For Pre Call Research

What do you like best? Everyc company I sell into is on Owler, there is always useful information to take into sales calls. I love the ability to see competitors as well as the fact that it's based on user data, which makes the platform reliable. Being able to see competitors, trends, revenue, funding and more really helps me get my head around my prospects business (where they stand, who thier targeting, things like that) What do you dislike? At times it's admittedly tough to ...

Interesting tool, time killer

What do you like best? It's interesting to see some of the companies that they're comparing, interacting and giving information feels game-like. What do you dislike? I'm not sure the information can be taken too seriously. People are asked if X is a competitor to Y - some might purposefully say one is not a competitor against the other or have no idea and select Yes/No anyway. What problems are you solving with the product? What benefits have you realized? It's a good way ...

Owler helps comb for accurate small business data and sentiment.

What do you like best? Many very small companies can be found on Owler that otherwise may not post their financial or leadership information. Very helpful when looking for competitors and specific information on companies. What do you dislike? The data could be easily manipulated by a group of people who might provide false data with no checks and balances to their ambitions to skew data. Recommendations to others considering the product: As more users adopt Owler, the data ...

Owler Review

What do you like best? SO HELPFUL! Use sales loft extension to keep emails personal What do you dislike? Honestly- nothing. I really find this helpful and it makes my job a lot easier and faster Recommendations to others considering the product: Serioulsy consider for sales teams What problems are you solving with the product? What benefits have you realized? I'm in sales so it's necessary for writing emails