Owler Reviews in April 2025: User Ratings, Pros & Cons

It turns out to be a good tool to carry out market research in an easy way

What do you like best? It turns out to be a good tool for conducting market research in an easy, fast and practical way, its interface has a fairly intuitive design which greatly facilitates its use for all types of users, the fact that the dashboard can be customized to Showing all the information that I am really interested in seeing is quite practical for me since that way I can have much more immediate access to the information that I really want to consult. What do you dislike? ...

Great for prospecting & research

What do you like best? I use Owler primarily for researching companies, their main competitors, and any relevant news about them that is collected on their site. What do you dislike? Not too many downsides, I don't have a corporate or paid account so I am sure there are better data points that I could access. It also is a manual process to look up each company. What problems are you solving with the product? What benefits have you realized? Gathering more relevant data on ...

Owler

What do you like best? I like being able to get current company information from a tool without having to go on-line and spend a lot of time doing my own research. What do you dislike? Sometimes I find a lot of information that is not relevant for me and my product and therefore I cannot use it when I prospect. Sometimes I will spend time looking at details without ever finding something useful to me. Recommendations to others considering the product: Take advantage of it, ...

A great free product but take it with a grain of salt.

What do you like best? It's free, competitors are usually pretty accurate, and it has pretty much any company size so you know it'll be covered. The UI is simple and their results are perfectly SEO'd on google so always easy to find their results and data. It's a bit surface level on the free tier so I'd like to see what else can be accessed in the paid tier. What do you dislike? It can be a bit inaccurate or outdated - I sometimes find that the data doesn't quite checkout or ...

Owler is a great reference

What do you like best? Quickly seeing the data I need, any new information on target accounts, and their competitors What do you dislike? Owler's data isn't always accurate and there are alternatives to Owler, like LinkedIn Sales Navigator where I can get the same information. Recommendations to others considering the product: I haven't seen anything specific from Owler that would prompt me to purchase the paid version. However, I like owler to stay current with news within ...

Amazing product - will one day unseat CapIQ

What do you like best? Extremely intuitive user interface. Easy to navigate. Great, up to date reporting on developments in the target company's industry. Amazing insight into corporate investments/takeovers/subsidiaries. Love the ability to adjust data based on what you know. What do you dislike? The data can occasionally be a bit sparse, particularly for smaller entities. You have to rely on user-generated content which can be unreliable depending on what you are using it for. ...

Proof is in the Pudding

What do you like best? Price is absolutely right for a platform that enables companies to act smarted and with more information that ever before. Owler does one thing really well, gives you all the information necessary to target accounts and create messaging that resonates with prospects. I work for an org that is relatively lean. Owler allows the sales rep to be informed with everything they need to know to leverage a qualifying conversation with their prospecting company. What do ...

Get the details of the companies that interest you.

What do you like best? We use this to get every details of a company, it's competitor, revenue, number of employees, funding and acquisitions. Latest news regarding the funding received by startups. We can even get the current financials plus their last state of participation in funding too. It's a great dynamic rss feed that doesn't require a great deal of manual work, and the manual work it does is pretty simple and easy. What do you dislike? Will have to update the preferences ...

An ideal approach to acquiring important information.

PROS & CONS What are the best aspects of this product? It's easy to use. I like how it's convenient in sniffing out relevant information on people I want to reach out to. I find it fun finding information on my company as well as its competition. The platform isn't complicated and won't take too long to be familiar with. What aspects are problematic or could work better? At times, information isn't as precise. Or some companies lack or are missing information. What specific ...

A nicely made tool. And it's free to use!

PROS & CONS What are the best aspects of this product? Daily notification. Analysis of competitors. Latest news updates. Competitor suggestions. What aspects are problematic or could work better? To be honest. Nothing. There may be more information needed with the latest social media pieces from competitors. All in all, it's been a great ride. What specific problems in your company were solved by this product? eRuputation has never been this valuable. Keeping tabs on what the ...