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8.7

Spot Score

Ortto - Marketing Automation Software

Ortto Reviews in April 2025: User Ratings, Pros & Cons

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Ortto Reviews & Ratings

Rating Distribution

Excellent

(368)

Very Good

(154)

Good

(29)

Poor

(2)

Terible

(14)

Expert's Review

Ortto is a standout platform that combines user-friendly marketing automation with robust functionality, making it an excellent choice for businesses of all sizes. One of its most notable strengths is the ease with which users can design and implement automated email journeys, thanks to an intuitive, visually-driven interface. The platform’s customer support, ...Read more

Ortto pros and cons

  • Easy-to-use interface with intuitive visual journey builder, making automation simple even for non-experts.

  • Exceptional customer support with fast response times, enhancing user experience.

  • Highly efficient for creating email marketing campaigns and managing bulk email tasks, saving time and effort.

  • Effective automation features, including CRM and marketing functionalities, helping businesses personalize communications and nurture customer relationships.

  • Initial learning curve for setting up complex journeys or leveraging advanced features can be challenging for new users.

  • Some users report occasional bugs and cluttered functionality, which can hinder smooth usage.

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Showing 111-120 out of 567

RT

Ryan T

05/02/23

4 out of 5

"Helps hit the target market"

What do you like best about Ortto? The UI is friendly and easy to use. Building flows has helped the way we interact with our users. What do you dislike about Ortto?

SR

Scott R

05/02/23

4 out of 5

"Great application for Auto-Pilot marketing!"

What do you like best about Ortto? Love the easy use and accessibility to create great, targeted marketing campaigns to our customers. What do you dislike about Ortto?

AU

Anonymous User

05/02/23

3.5 out of 5

"An easy to use campaign automation and segmentation tool"

What do you like best about Ortto? The ease with which you can segment the individuals in your larger database on the front end is a big plus. Additionally, the connection to Census on the backend is extremely useful for my purposes as Director of Data.

AU

Anonymous User

05/02/23

2.5 out of 5

"Clunky Autopilot Dashboard"

What do you like best about Ortto? There are many new features and uses in the full Ortto app beyond what we were using (just Autopilot). What do you dislike about Ortto?

AU

Anonymous User

05/02/23

0 out of 5

"Not great!!"

What do you like best about Ortto? The UI looked better than their previous tool, Autopilot. What do you dislike about Ortto?

AU

Anonymous User

05/02/23

4.5 out of 5

"Email Marketing made Easy"

What do you like best about Ortto? Ortto has made email marketing for our client very easy and the new features are great! What do you dislike about Ortto?

PM

Páraic M

05/02/23

4 out of 5

"Email Marketing Platform for Beginners!"

What do you like best about Ortto? I like having my own custom email templates AI subject line feedback helps me think of different ways of phrasing subject lines

SL

Sam L

05/02/23

4 out of 5

"Feature-packed but user-friendly and gentle learning curve"

What do you like best about Ortto? We used Ortto to replace a number of disparate marketing tools. The platform has a well-thought-out suite of inbound marketing options for almost any application. The "activities" feature can be used to segment based on any number of variables. Our customer success manager is excellent and has made the transition a lot easier.

JP

JESS P

05/02/23

3.5 out of 5

"Great customer service response + fairly easy to use"

What do you like best about Ortto? Visually easy to use Great customer support services - really responsive when you are having issues

CB

Craig B

05/02/23

3 out of 5

"Moving from Autopilot (their old product) to Ortto has been tricky"

What do you like best about Ortto? I love how easy it is to capture forms and incorporate them into the journeys. Their user interface is great, but a bit of additional CRM function would be nice.