Oracle Responsys

Helps you manage all campaigns from a single platform

PROS & CONS What are the best aspects of this product? The tool empowers you to use customer information to build reliable marketing campaigns. Even if you have robust data or complex campaigns to create, it helps you to manage all that effectively. Whether it is SMS or email marketing, it helps you target your customers through automation and segmentation to bring the desired results. What aspects are problematic or could work better? It requires maintenance of its windows every month ...

Marketing automation made easier

PROS & CONS What are the best aspects of this product? It offers a flexible platform where the user can control it with ease. When you want to create complex programs for your campaigns, it makes things simple. Once everything is set up, you can operate the database without much hustle. What aspects are problematic or could work better? Although beginners can find the tool effective, it may require an expert in the field to get the most out of it. You will need to train your staff on how to ...

Easy to collect data from multiple sources

PROS & CONS What are the best aspects of this product? It is flexible and robust in design which adds to its capabilities. This allows you to pull or get data from multiple sources such as CRM and the buying behavior of your customers. You can thus track the progress of your campaigns with the help of this tool. Responsys can also be used by expert marketers as it comes with the SQL capabilities. What aspects are problematic or could work better? Some of the simple features you would expect ...

Increases efficiency in your marketing projects

PROS & CONS What are the best aspects of this product? It has a self-service interface that allows our teams to operate the tool at their level. The cross channel capability helps our teams to communicate and work on multiple campaigns from a single platform. The real time reporting feature makes it easy to manage and monitor the email marketing campaigns. What aspects are problematic or could work better? There are issues with the internal data which results to problems when you want run ...

Better in automation of programs

PROS & CONS What are the best aspects of this product? When it comes to segmentation, it portrays the utmost flexibility. You can handle data from any source with ease, which makes it a reliable tool. On top of that, it helps to create unique content, and automated application in your campaigns. The reporting feature allows you to track the performance of campaigns in real time. Responsys offers great customer support to help you get the most out of the tool. What aspects are problematic or ...