Optimove Reviews in April 2025: User Ratings, Pros & Cons

Game changer, if used at its full potential

What do you like best? Marketing automation to exploit the potential of microsegments that would otherwise be unaddressed What do you dislike? It requires a dedicated team and a complex integration with multiple system to explore the product full potential Recommendations to others considering the product: The product is very likely more advanced thany any marketing automation solution previously used, so the company needs to understand that to fully embrace the new potential, it ...

Great for customer intelligence and automation, but not quite a cohesive solution yet.

What do you like best? Our team uses tools such as the Customer Explorer, Segmentation Explorer, and Cohort Analysis to identify cohorts of interest and then build relevant journeys. We really like Streams and have used it to test things such as different onboarding experiences. We also make use of the Facebook Integration for lookalike modeling. What do you dislike? We use Track and Trigger for popups quite a bit, but feel the reporting could be improved. Currently, we feel the ...

A very reliable partner supporting CRM automation

What do you like best? Setting up customer journeys & micro segmentation. Predictive analytics and self optimizing campaigns What do you dislike? I would like to have more real time triggers based on predefined events Recommendations to others considering the product: A reliable partner offering up to date solutions for CRM What problems are you solving with the product? What benefits have you realized? Segmenting our player base, automate our campaigns, using control groups ...

great too for automate emails and notifications

What do you like best? option to segment the campaigns using multiple targets multi channel feature information and statistics about the customers life cycles What do you dislike? some usability issues like opening different tabs Recommendations to others considering the product: great tool to automate massive campaigns What problems are you solving with the product? What benefits have you realized? multiple segmentation finding new and valuable targets

Optimove Review

What do you like best? Option to build custom groups, user friendly interface What do you dislike? Optimove makes unnecessary updates, sometimes it is not obvious how to calculate the required metrics and performance What problems are you solving with the product? What benefits have you realized? Efficacy of campaigns

Not a feature that I miss

What do you like best? I really like Optimove for the sheer amount of features and personalization options. I can segment easily and when I have questions there is a quick, helpful response. What do you dislike? I create my emails with a program called MailStyler and sometimes there are problems with importing them. What problems are you solving with the product? What benefits have you realized? Thanks to the powerful analysis tools, I feel I can really dig into the data and tweak ...

agile customer relationship management

What do you like best? Optimove platform is an amazing tool of automation, it makes my life easy to reach out my customers. With few clicks I can send a multi-channel campaign, and make customer happy What do you dislike? there are a lot of metric to use, and sometimes the granularity of our target is too much to have significant statistic results Recommendations to others considering the product: build a proper target group structure before to start your marketing plan What ...

Highly recommended

What do you like best? The ability to dig down and reach the right segments couldn't be easier. What do you dislike? Reports that should be built in, do not come with the deal. Additional standard requests can be a little over priced. What problems are you solving with the product? What benefits have you realized? by increasing our campaign management efficiency.

help in understanding customer.

What do you like best? Thevactivity triggers features are helpful when we are setting up more leads which customers are lookin for thus increasing our revenue. What do you dislike? Automation of data exportation us below my expectations. Recommendations to others considering the product: Helps understand customers and has a great suggestions really perfect for the business to understand our consumers. What problems are you solving with the product? What benefits have you ...

Imperfect but Excellent

What do you like best? The integration and ease of use, which saves a mountain of time and provides significantly better insights than we would be able to deliver otherwise. What do you dislike? The occasionally slow/clunky interfaces and processes. What problems are you solving with the product? What benefits have you realized? More efficient and much better targeted communications, alongside better tracking and significant improvements to analytical capabilities.