Optimove Reviews in April 2025: User Ratings, Pros & Cons

Good CRM and BI tool specialised in Gaming

What do you like best? All the given metrics for gambling that allows you to increase the insights of the business without the need of having a data scientist team. The possibility of adding different communication channels in the same tool as facebook, email, sms, inbox, push.... What do you dislike? when integrating new data they dont pay all the attention they should causing then a lot of back and forth having to run several fix What problems are you solving with the product? ...

The best marketing platform for automations

What do you like best? User-friendly software offering huge potential for sophisticated campaign automations. The core of the segmentation model is the Lifecycle segmentation which forms a solid base upon which more granular groups can be created using the various attributes available through the platform. Perfect for medium to larger organisations. Works seamlessly with a number of email and SMS providers. Excellent customer support and proactive assistance from the Account Managers. ...

Really good experience with Optimove so far!

What do you like best? The target group's creation, the marketing calendar and to run one-to-one campaigns What do you dislike? So far: The default Option in the "Multiple Templates Conditions" while scheduling a campaign and the relatively long time of waiting in case of requesting changes in the system. Recommendations to others considering the product: Highly recommend Optimove as it is a user-friendly tool, highly powerful and comprehensive if is used in its full capacity. ...

Great CDP with data driven Marketing Automation

What do you like best? Support is A+ from Strategy to Execution! What do you dislike? Deep reporting is a contract layer that needs to be purchased. Recommendations to others considering the product: Don't be afraid to give it a try....implementation is fast and learnings come quick. What problems are you solving with the product? What benefits have you realized? Really helping to solve our Segmentation issues along with Marketing Automation. Takes the guesswork out of ...

4 years experience with Optimove segmentation and setup campaigns.

What do you like best? I can reach exactly the target groups that i want by using specific attributes and don't waste budget on unsuccessful campaigns. I like that i can monitor and follow up the campaigns and extract useful insights. What do you dislike? Not real time data, the system can not calculate amounts for timelines that i will provide to the system and not the predefined breakdowns (lifetime, 3 months, 2 weeks). Lack of customization. Absence of an established reaction ...

1 Year Experience on Optimove's CRM tool

What do you like best? The ability to microsegment, easily extracting data and setting up personalized campaigns to meet customer's behavior/pattern. After a campaign has finished running, we have to option to evaluate it in order to find area for improvement. What do you dislike? Data is not updated in real-time, thus not allowing us to create instant campaigns/rewards or triggers. In case of a unplanned downtime, there is no backup server in order to allow us to continue/run our ...

CRM Manager

What do you like best? Working with Optimove for over a year taught me how to better review my campaigns in terms of open&click rate, and analyzing for better results, in one place! the software is very user friendly and always let you learn more in the academy section What do you dislike? The only comment i have is the technically options i have is when im setting a campaign and i want to se where exacly is all the excluded players are swalled in, which Optimove doesnt have at the ...

A marketer's data science team

What do you like best? When resources are tight and as a marketer you need to have data-backed behavioral insights, Optimove has provided the resource to jump in. As they expand into delivering through various channels, there are, of course, some speed bumps along the way, such as engineering resources required to make those integrations, but the data insights are very worth it. What do you dislike? The lift in integrating Optimove is much heavier than expected. Allow extra time and ...

A lot of room for improvement

What do you like best? Segmentation options. Lifecycles. Predictions. What do you dislike? User friendlines. A lot of extra steps needed to do simple things. EG. Check the template of the campaign directly from Marketing plan. I would like to have better explanation when the campaign has statistically significant results and when not. What problems are you solving with the product? What benefits have you realized? Complete CRM communication. Segmentation, automation, reporting.

Reliable CRM associate and segmentation brain

What do you like best? Cooperation is flawless and everyone is very responsive always available to help out and advise. Extensive tool capabilities and always open for suggestions What do you dislike? A few things missing for certain industries' requirements. Real time trigger options are not up to the level of the rest of the offered services What problems are you solving with the product? What benefits have you realized? Segmentation and campaign automation. Detailed and ...