Optimove Reviews in April 2025: User Ratings, Pros & Cons

Optimove tech and services A++

What do you like best? Learning our customer's behavior and strategies on how to influence them and keep them active. What do you dislike? We've not experienced any downsides other than making sure our team members understand the system and reporting. It takes time for team members to understand the differences in terminology and reporting. Once understood, it's easy to explain the wins of Optimove. What problems are you solving with the product? What benefits have you realized? ...

Great CRM tool!!

What do you like best? you can easily setup all types of target groups. However complex it can be, you can achieve this easily through the optimove target groups. The lifecycle journey is another strong tool available. you can schedule multiple campaigns and save your time. Once your campaign is over, you can have great analysis to review how it performed and you get more insight of what you can achieve by testing further campaigns. What do you dislike? Nothing much to dis like, ...

Great segmentation tool: personalised offers bring better conversions.

What do you like best? Optimove is a great segmentation tool, which we use to plan, execute, measure and optimise our marketing activities. It uses a very clever algorithm of segmenting customers based on their behaviour, which allows us to send the right offer to the right group of customers, increasing the pick-up rate. Optimove provides easy to read and transparent analytics, which allow us to check the performance of each campaign separately as well as compare target groups and ...

Easy to use

What do you like best? I like to divide the target group depending on the ongoing campaign What do you dislike? It takes too long to refresh a template when i need to send a mailer Recommendations to others considering the product: Optimove is a complete tool to send customer comunication using a lot of attributes. You can also use it to analyze the campaings. What problems are you solving with the product? What benefits have you realized? Optimove has a very clear ...

Endless Possibilities

What do you like best? Optimove is easy to navigate and beyond just using it for campaign execution, Optimove provides tremendous insight into campaign performance and analysis. What do you dislike? Wish campaigns would deliver as scheduled, have experienced delays with several otherwise "time-sensitive" campaigns. What problems are you solving with the product? What benefits have you realized? Player segmentation and understanding which campaigns are most effective. Optibot ...

Great experience with Optimove so far!

What do you like best? The target group's creation, the marketing calendar and to run one-to-one campaigns What do you dislike? So far: The default Option in the "Multiple Templates Conditions" while scheduling a campaign and the relatively long time of waiting in case of requesting changes in the system. Recommendations to others considering the product: Highly recommend Optimove as it is a user-friendly tool, highly powerful and comprehensive if is used in its full ...

Optimove allows us to get Campaigns live faster while investing less internal resources to do so!

What do you like best? Optimove enables us to grow our retention and monetisation activities while allowing us to save on development costs. Before we adopted Optimove, our developers would need to configure promotions every time we wanted to run them, but now with Optimove and it's in-app inbox channel, we can configure templates once and easily rerun them with little more than a push of a button. Not only that, its Marketing Plan is incredibly useful to get an overview of all our ...

Nice effective and useful tools.

What do you like best? Very good optimove, we simplify our work based on the data that it provides on the enriched information of clients so as to have a good base on them when contacting them, be effective and with better results basically take away a headache and wasted time. What do you dislike? the interface sometimes I think is not the best, since it has few failures that should not happen, it takes longer than usual and it could really be easier to use and optimize its ...

With Optimove your marketing campaigns will be very effective.

What do you like best? Optimove' Microsegmentation and Predictive Algorithm help marketers to get their best from their marketing campaigns. With Optimove you can easily segmentate your customer-base, discover new niches and send personalized messages. You can also perform all the marketing actions within one user-friendly interface. You have a campaign management tool with real-time triggers, desktop and mobile notification, recurring campaigns, you can see the migrations of ...

Optimove gives detailed data analysis

What do you like best? Optimove provides us with detailed data analysis for our scheduled campaigns, allowing us to make quantitative decisions for future marketing. In terms of ease, Optimove is an end to end product where we can create marketing content, schedule and analysis so we can achieve our KPI’s. What do you dislike? Optimove are always looking to update their software so the user experience is first class however, sometimes there are minor bugs. But bugs aren’t noticeable ...