Optimove

Great CRM tool!!

What do you like best? you can easily setup all types of target groups. However complex it can be, you can achieve this easily through the optimove target groups. The lifecycle journey is another strong tool available. you can schedule multiple campaigns and save your time. Once your campaign is over, you can have great analysis to review how it performed and you get more insight of what you can achieve by testing further campaigns. What do you dislike? Nothing much to dis like, ...

Optimove tech and services A++

What do you like best? Learning our customer's behavior and strategies on how to influence them and keep them active. What do you dislike? We've not experienced any downsides other than making sure our team members understand the system and reporting. It takes time for team members to understand the differences in terminology and reporting. Once understood, it's easy to explain the wins of Optimove. What problems are you solving with the product? What benefits have you realized? ...

Great segmentation tool: personalised offers bring better conversions.

What do you like best? Optimove is a great segmentation tool, which we use to plan, execute, measure and optimise our marketing activities. It uses a very clever algorithm of segmenting customers based on their behaviour, which allows us to send the right offer to the right group of customers, increasing the pick-up rate. Optimove provides easy to read and transparent analytics, which allow us to check the performance of each campaign separately as well as compare target groups and ...

Great experience with Optimove so far!

What do you like best? The target group's creation, the marketing calendar and to run one-to-one campaigns What do you dislike? So far: The default Option in the "Multiple Templates Conditions" while scheduling a campaign and the relatively long time of waiting in case of requesting changes in the system. Recommendations to others considering the product: Highly recommend Optimove as it is a user-friendly tool, highly powerful and comprehensive if is used in its full ...

Endless Possibilities

What do you like best? Optimove is easy to navigate and beyond just using it for campaign execution, Optimove provides tremendous insight into campaign performance and analysis. What do you dislike? Wish campaigns would deliver as scheduled, have experienced delays with several otherwise "time-sensitive" campaigns. What problems are you solving with the product? What benefits have you realized? Player segmentation and understanding which campaigns are most effective. Optibot ...

Optimove allows us to get Campaigns live faster while investing less internal resources to do so!

What do you like best? Optimove enables us to grow our retention and monetisation activities while allowing us to save on development costs. Before we adopted Optimove, our developers would need to configure promotions every time we wanted to run them, but now with Optimove and it's in-app inbox channel, we can configure templates once and easily rerun them with little more than a push of a button. Not only that, its Marketing Plan is incredibly useful to get an overview of all our ...

With Optimove your marketing campaigns will be very effective.

What do you like best? Optimove' Microsegmentation and Predictive Algorithm help marketers to get their best from their marketing campaigns. With Optimove you can easily segmentate your customer-base, discover new niches and send personalized messages. You can also perform all the marketing actions within one user-friendly interface. You have a campaign management tool with real-time triggers, desktop and mobile notification, recurring campaigns, you can see the migrations of ...

Optimove gives detailed data analysis

What do you like best? Optimove provides us with detailed data analysis for our scheduled campaigns, allowing us to make quantitative decisions for future marketing. In terms of ease, Optimove is an end to end product where we can create marketing content, schedule and analysis so we can achieve our KPI’s. What do you dislike? Optimove are always looking to update their software so the user experience is first class however, sometimes there are minor bugs. But bugs aren’t noticeable ...

Optimove is making us smarter as marketers

What do you like best? We are totally rethinking how we run campaigns and how we measure success. We have a new set of KPIs that make much more sense for our customer base and help us make smarter decisions in marketing and across the organization. Optimove has given us insights into our customers we've never been able to see before. What do you dislike? Generally I have only positive things to say. The tool takes some getting used to at first (locating certain reports etc) but is ...

Very intuitive software and easy to use! Very Intelligent and powerful software!

What do you like best? I like the data analysis and amount of data that is easily prepared for you with the dashboards. Also, campaign automation is awesome! It can easily handle all of the marketing assets created. What do you dislike? Sometimes there is too much information given - data overload! Sometimes you don't know if you are forgetting some data as there is so much to keep track of. Also, Optibot could be improved a little with more easy to take actions. What problems are ...