Optimizely Reviews in April 2025: User Ratings, Pros & Cons

Easy Conversion Rate Optimization

What do you like best? I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team which they like. What do you dislike? There isn't any glaring issues that I have with Optimizely's platform. Recommendations to others considering the product Take a few tutorials to get yourself acclimated before you jump right in. There are tips and tricks in the ...

Powerful testing tool

PROS & CONS What are the best aspects of this product? The team at Optimizely has made huge efforts so they could make its interface as intuitive as possible. It has easy to follow and clean layout, and options that are linked with Account, Project, Experiment and Variation levels, all these make easy to pick up and master. I like how Optimizely makes testing simple and easy, it doesn’t matter how big the client is, I can use the test to do all the work. What aspects are problematic or ...

Great tool for A/B testing and experiments

What do you like best? We have started using Optimizely a few weeks ago and so far it has been very useful. The setup took just a few minutes. You just add their code to your website and are ready to start your experiments. You can A/B test literally everything on your website: button colors, CTA texts, website wording and much more. There is no need to add any code for each experiment. You do everything through your dashboard and can even test the experiments in your browser. Once you ...

Tests are done in a few minutes

PROS & CONS What are the best aspects of this product? Optimizely is extremely great when it comes to A/B testing, and they always improve the product and add more and more functionality. I love the reporting pages, it is difficult to calculate correctly the tests on revenue. But, optimizely has made lot of changes and updates to the statistics engine and it is doing great job for providing complicated data in simpler way. Personalization looks promising and I believe this will be great ...

Start Conversion Rate Optimization with Optimizely

What do you like best? That variations are simple to setup and track. I no longer need to coordinate with several departments and wait for the next release to change the CTA on a button or swap out an image. I can do it all on my own in minutes. What do you dislike? Redirect tests can be hard to set up and measure. It's also difficult to sort through Metrics considering that you have to set up so many for these types of tests. I would like them to make this as seamless as their HTML ...

Powerful tool and great customer support

PROS & CONS What are the best aspects of this product? Optimizely is simple yet powerful software, you are able to use simple tests or you can ask for more advanced tests or you are able to write your custom code. This platform offers lot of integrations, but what I like best is the community. Whenever I have some issues or question I get support, answers, steps how to use some features, I am able to learn and teach myself so I can be an expert in using this solution. The other good thing ...

Powerful solution for A/B testing

PROS & CONS What are the best aspects of this product? Optimizely offers easy editor and platform performance, helpful account managers, and high-quality quadrant software. It provides great support team and they are always focused on suiting their clients’ needs. The speed of the platform is their priority and we haven’t seen problems in website loading performances. I can say that the product is best in the market. What aspects are problematic or could work better? Something that I ...

easy and efficient tool for A/B testing

What do you like best? Easy of use and how easy is to setup the AB test What do you dislike? Optimizely Console can be improved. Preview is not that great. site is also slow.. What business problems are you solving with the product? What benefits have you realized? AB test, Traffic Throttling

Easy to use for multivariate testing

What do you like best? I love that Optimizely makes it easier to track goals and results with multivariate testing and a/b testing. What do you dislike? It is a bit difficult to restructure the page without use of html coding. What business problems are you solving with the product? What benefits have you realized? I have been using Optimizely to improve the user experience.

One of the best in the market!

What do you like best? Targeting experiment to specific audiences What do you dislike? Some pages with dynamic content or pricing might be hard to work with and you might need support Recommendations to others considering the product This can do miracles if done correctly, though needs time and dedication. What business problems are you solving with the product? What benefits have you realized? Optimizing e commerce website and we have achieved that by increasing conversion rate and ...