Optimizely Reviews in April 2025: User Ratings, Pros & Cons

Good for A/B testing, but analytics could be stronger

What do you like best? Easy to use visual editor and the ability to modify code directly where needed. What do you dislike? Didn't have the strongest analytics - it is probably fine for ecommerce sites, but we needed to measure the impact of product changes on user retention and activity and had to build our own measuring tools Recommendations to others considering the product Make sure to confirm that you will get the data you need and that it won't impact site/application performance. ...

Great Product

What do you like best? It's pretty easy to set up experiments and the data flows in quickly. Really easy to get a high level understanding how an A/B test is performing. What do you dislike? Some of the UI isn't that intuitive. The results pages are good, but it would be helpful if the dashboards could provide more insight into how tests are performing and give suggestions. Recommendations to others considering the product It's a great addition when using other analytics tools in ...

Wonderful product and very helpful support team

PROS & CONS What are the best aspects of this product? The Optimizely team was very helpful when we started implementing it on mobile in both iOS and Android. They helped us to better understand the product and to use all its potential, they are really passionate for helping us to get the most out of the product. The support team is available on an e-mail, support request, forum post and even on the phone. Something that I like is that they always ask for feedback, they really want to ...

Optimizely has great platform for testing

PROS & CONS What are the best aspects of this product? We have advancing various elements on our sites by design and individual department preference. We use Optimizely to access data and create decisions so we can change designs based on analyses. It is very flexible for constructing new products and to deploy them without putting weight on our developers. It offers fast development with CSS components, transparent results that we can share with other departments. I have to say that the ...

Awesome tool for A/B

What do you like best? I loved this software. The best feature is which I liked the most is drag and drop feature of Optimizely. It is very easy and simple to setup. And you can track it very easily. The dashboard is too good, we don't need to code for each experiment, we can do everything in the dashboard. It has very user friendly dashboard. You can change colors , swap images etc. There are lots of features there. What do you dislike? I like everything in this software. But the pricing ...

Great solution for Conversion rate optimization

PROS & CONS What are the best aspects of this product? I have been using Optimizely for years for different sites, and I can say that provides easy integrations. Also, it is very easy to set up even for beginners and even more advanced users are able to set up some complex experiments and tasks. The dashboard allows monitoring performances. Its support team is always helpful and responsive to every question you might have. What aspects are problematic or could work better? Its ...

Great tool for running experiments on your Application as well as the website!

What do you like best? In-depth Stats, informative blogs, intuitive UI and ability to customize experiments! What do you dislike? Its expensive and you are dependent on your developers to still do a lot of heavy lifting! Recommendations to others considering the product Go for it if you have some budget and a few engineers who could help you with the setup! What business problems are you solving with the product? What benefits have you realized? Optimizing the product and website using ...

very great tool for simple a/b testing

What do you like best? Optimizely is a very good, simple tool for a/b testing. You need basic html knowledge but can make substantial changes to your website without involving any web developers. The findings from Optimizely tests are so valuable for an end customer experience. What do you dislike? At first it is a bit difficult to get everything all set up, but once you've figured it all out it is fine. There is a shift from Classic to X and some great features that were available in ...

Simple to use tool, reporting is a little light

What do you like best? I like how simple it is to use and setup new tests. The interface is very clean and the ability to do simple content tests is great. What do you dislike? The reporting is a little sparse and the effect on site speed isn't ideal. What business problems are you solving with the product? What benefits have you realized? A/B landing page testing. We've seen our conversion rates improve on key pages.

Optimizely - The best testing tool I have used.

What do you like best? It's UI friendly dashboard makes tracking tests easy for all. It also specializes in server-side testing, allowing users to test any and all product related decisions. What do you dislike? There isn't much to dislike about optimizely. Over the past year and a half the only issue I've run into is in regards to wanting more visual data representation. Recommendations to others considering the product Take advantage of the products server side testing features and ...