Optimizely Reviews in April 2025: User Ratings, Pros & Cons

Simple way to start split testing

PROS & CONS What are the best aspects of this product? Its UI is simple and easy to set up, I am able to set tasks to my employees who are not in technical departments and they can use it for testing whatever they want and need. We use optimizations with thousands of weekly hits and the optimizers make huge difference to how fast we are able to improve our funnel. Optimizely provides us with measurable results so we can make big swings when it comes to our conversions. What aspects are ...

Optimizely has great platform for testing

PROS & CONS What are the best aspects of this product? We have advancing various elements on our sites by design and individual department preference. We use Optimizely to access data and create decisions so we can change designs based on analyses. It is very flexible for constructing new products and to deploy them without putting weight on our developers. It offers fast development with CSS components, transparent results that we can share with other departments. I have to say that the ...

Ease of Use for Non-coders

What do you like best? It helps to do a lot for A/B testing and analytics without needing to know much about coding. What do you dislike? Lots of conflicts on the front end code and lots of possibilities for conflicts. Recommendations to others considering the product: What team members will be using this software and running tests? What problems are you solving with the product? What benefits have you realized? Running multiple test pages and taking some A/B test work off of ...

Ease of Use for Non-coders

What do you like best? It helps to do a lot for A/B testing and analytics without needing to know much about coding. What do you dislike? Lots of conflicts on the front end code and lots of possibilities for conflicts. Recommendations to others considering the product: What team members will be using this software and running tests? What problems are you solving with the product? What benefits have you realized? Running multiple test pages and taking some A/B test work off of ...

Good A/B testing tool

What do you like best? It is anything but difficult to get tests going inside 5 minutes once you have code set on your site. There is no compelling reason to include any code for each test. You do everything through your dashboard and can even test the examinations in your program. When you distribute an examination it goes live and unmistakable to your guests. The reports they give are exceptionally straightforward and help you settle on the correct choices. What do you dislike? I like ...

everything is perfect with Optimizely!

What do you like best? Optimizely is extremely great when it comes to A/B testing, and they always improve the product and add more and more functionality. I love the reporting pages, it is difficult to calculate correctly the tests on revenue. But, optimizely has made lot of changes and updates to the statistics engine and it is doing great job for providing complicated data in simpler way. Personalization looks promising and I believe this will be great option based on the quality of the ...

Optimizely has great platform for testing

PROS & CONS What are the best aspects of this product? We have advancing various elements on our sites by design and individual department preference. We use Optimizely to access data and create decisions so we can change designs based on analyses. It is very flexible for constructing new products and to deploy them without putting weight on our developers. It offers fast development with CSS components, transparent results that we can share with other departments. I have to say that the ...

Great solution for Conversion rate optimization

PROS & CONS What are the best aspects of this product? I have been using Optimizely for years for different sites, and I can say that provides easy integrations. Also, it is very easy to set up even for beginners and even more advanced users are able to set up some complex experiments and tasks. The dashboard allows monitoring performances. Its support team is always helpful and responsive to every question you might have. What aspects are problematic or could work better? Its ...

Amazing product and perfect solution to scale up the optimization program

PROS & CONS What are the best aspects of this product? There are lot of things that I love about Optimizely, such as: easy to use and user-friendly platform, it can be used even by non-developers, I can easily manage my experiments and to turn them on/off, the dashboard is extremely intuitive. Great options for user targeting, traffic allocation, etc. It provides reliable analytics tools, I am able to double my testing velocity, I’m even using it for creating promotion campaigns. It has ...

Optimization mean machine

What do you like best? I love having the ability to just test everything within my product. Every design decision, feature release or UX change can be tested easily. There’s no such thing as “I think it’s going to work” anymore. Also, I feel like this product has encouraged my team to ask more I especially love the Web Rationalization feature which allows you to deliver targeted content in real time. What do you dislike? The only disadvantage I can think of would obviously be the price. ...