Optimizely Reviews in March 2025: User Ratings, Pros & Cons

Tests are done in a few minutes

PROS & CONS What are the best aspects of this product? Optimizely is extremely great when it comes to A/B testing, and they always improve the product and add more and more functionality. I love the reporting pages, it is difficult to calculate correctly the tests on revenue. But, optimizely has made lot of changes and updates to the statistics engine and it is doing great job for providing complicated data in simpler way. Personalization looks promising and I believe this will be great ...

Simple way to start split testing

PROS & CONS What are the best aspects of this product? Its UI is simple and easy to set up, I am able to set tasks to my employees who are not in technical departments and they can use it for testing whatever they want and need. We use optimizations with thousands of weekly hits and the optimizers make huge difference to how fast we are able to improve our funnel. Optimizely provides us with measurable results so we can make big swings when it comes to our conversions. What aspects are ...

Optimizely has great platform for testing

PROS & CONS What are the best aspects of this product? We have advancing various elements on our sites by design and individual department preference. We use Optimizely to access data and create decisions so we can change designs based on analyses. It is very flexible for constructing new products and to deploy them without putting weight on our developers. It offers fast development with CSS components, transparent results that we can share with other departments. I have to say that the ...

Please STOP calling my personal number

Please STOP calling my personal number. Please STOP emailing me.I have explained multiple times I do not want your services.

Wonderful product and very helpful support team

PROS & CONS What are the best aspects of this product? The Optimizely team was very helpful when we started implementing it on mobile in both iOS and Android. They helped us to better understand the product and to use all its potential, they are really passionate for helping us to get the most out of the product. The support team is available on an e-mail, support request, forum post and even on the phone. Something that I like is that they always ask for feedback, they really want to ...

Great solution for Conversion rate optimization

PROS & CONS What are the best aspects of this product? I have been using Optimizely for years for different sites, and I can say that provides easy integrations. Also, it is very easy to set up even for beginners and even more advanced users are able to set up some complex experiments and tasks. The dashboard allows monitoring performances. Its support team is always helpful and responsive to every question you might have. What aspects are problematic or could work better? Its ...

Amazing product and perfect solution to scale up the optimization program

PROS & CONS What are the best aspects of this product? There are lot of things that I love about Optimizely, such as: easy to use and user-friendly platform, it can be used even by non-developers, I can easily manage my experiments and to turn them on/off, the dashboard is extremely intuitive. Great options for user targeting, traffic allocation, etc. It provides reliable analytics tools, I am able to double my testing velocity, I’m even using it for creating promotion campaigns. It has ...

Industry Leader for CRO

What do you like best? I've worked with Optimizely for years on many different sites and love the easy integration. It's easy for beginners and also allows for more advanced users to set up complicated experiments and goals. They have a nuce results dashboard allowing for monitoring performance at a glance. They've also put considerable efforts into curating a huge knowledge base if you ever have questions. What do you dislike? Optimizely experiments often cause bugs elswhere on a ...

Absolute no brainer for any marketer who wants to A/B test everything.

What do you like best? - Allows A/B Testing w/o getting tech involved. - Allows Constant Testing of Messaging, Images, Offers which every business should always be doing. - For the most part, it's intuitive and not too hard to setup simple tests - Statistics are presented in an easy-to-understand format What do you dislike? - More complex tests require a bit of html knowledge and work arounds. - Creating tests on dynamic pages is not straight forward Recommendations to ...

Tests are done in a few minutes

PROS & CONS What are the best aspects of this product? Optimizely is extremely great when it comes to A/B testing, and they always improve the product and add more and more functionality. I love the reporting pages, it is difficult to calculate correctly the tests on revenue. But, optimizely has made lot of changes and updates to the statistics engine and it is doing great job for providing complicated data in simpler way. Personalization looks promising and I believe this will be great ...