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9.8

Spot Score

Optimizely - AB Testing Software

Optimizely Reviews in April 2025: User Ratings, Pros & Cons

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4.3

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Optimizely Reviews & Ratings

4.3

Very Good

Based on 806 ratings & 166 reviews

Rating Distribution

Excellent

(111)

Very Good

(46)

Good

(5)

Poor

(1)

Terible

(3)

Expert's Review

Optimizely Web Experimentation stands out as a reliable and user-friendly tool for conducting A/B tests with ease. Users appreciate its intuitive interface and the ability to create and run experiments without extensive technical knowledge. The platform provides excellent support and efficient problem-solving, making it a valuable asset for various processes such ...Read more

Optimizely pros and cons

  • Allows A/B testing without developer assistance, enhancing flexibility and autonomy in running experiments.

  • Intuitive user interface and ease of use, suitable for non-developers, making it simple to manage and monitor tests.

  • Excellent customer support and prompt bug fixes, ensuring users feel supported and valued.

  • Provides fast and easy ways to change content on pages, enhancing productivity and facilitating quick decision-making.

  • Pricing models may be perceived as high, potentially limiting accessibility for some users.

  • In-depth features, especially for advanced testing, may require some HTML knowledge and workaround solutions.

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