Optimizely Reviews in April 2025: User Ratings, Pros & Cons

Industry Leader for CRO

What do you like best? I've worked with Optimizely for years on many different sites and love the easy integration. It's easy for beginners and also allows for more advanced users to set up complicated experiments and goals. They have a nuce results dashboard allowing for monitoring performance at a glance. They've also put considerable efforts into curating a huge knowledge base if you ever have questions. What do you dislike? Optimizely experiments often cause bugs elswhere on a page or ...

Best testing tool on the market

What do you like best? Flexibility of setting up variations. Speed of implementation. Integrates with a ton of other services. What do you dislike? It doesn't track goal completions as reliably as I'd hope. However, I think the new Optimizely X platform is going to be much easier to use Recommendations to others considering the product Give it a try. Without buying you can see if the platform makes sense for you. What business problems are you solving with the product? What benefits have ...

Works Better for CMS websites than Custom Web Builds

What do you like best? Optimizely makes if very easy to resize, remove, or add div section on pages which helps with getting A/B tests up and running very quickly. What do you dislike? It doesn't work as well for a site that was built from scratch as opposed to a CMS. The div sections are a little harder to move around and don't snap in place compared to running Optimizely on a site built with a CMS. Recommendations to others considering the product Customer support is a little slow to ...

One of the best Optimization Tools

What do you like best? Easy to use - Not technical knowledge needed Different types of segmentation and personalization What do you dislike? From the moment that I started to use to the present the cost have increased a lot What business problems are you solving with the product? What benefits have you realized? increase conversion rates in landing pages

Great product and constant improvements

What do you like best? Optimizely has very powerful products, and is always looking for improve them. Has one of the best personalization platforms in the marketa and its team is great, always helping their customers&partners. What do you dislike? As far as I know, you cannot use your audiences from Google Analytics or Adobe Analytics to target your experiments. What business problems are you solving with the product? What benefits have you realized? Mostly we've been working on low ...

Excellent software for website optimization.

What do you like best? Optimizley provides a seamless solution for creating A/B test and multiverate experiments. The UI is very user friendly and allows the user to create expirements right on the page. What do you dislike? While the software does support mobile views the current version does not work with responsive designs. Future versions of the software have claimed to combat this issue. Recommendations to others considering the product Great optimization product for designers and ...

Variant testing has never been easier

What do you like best? The easy to use pixel and internal layout makes AB tests easier than you'd think. What do you dislike? I haven't run into anything that I dislike about Optimizely thus far and would recommend it to anyone looking for a tool to conduct variant testing. What business problems are you solving with the product? What benefits have you realized? Optimizely is helps determine which changes to our site are helping maximize conversions.

A/B Testing Gets Better, simpler

What do you like best? I like how the flow takes into account all the crucial steps to include when setting up the experiment and covers most of it all in one page rather than the old one where there are separate sections you need to remember. What do you dislike? UI doesn't feel as polished with the new "Create Campaign" flow, but I feel this is a simple fix. I don't like how I can't select all the elements within a certain container, especially when I need to drill down on a specific ...

First A/B Testing Experience

What do you like best? Optimizely makes it fairly easy to make changes without knowing any code with the WYSIWYG editor. What do you dislike? It can be a little glitchy and the WYSIWIG editor can be very touchy. Recommendations to others considering the product Get as many stakeholders involved in the initial training and on-boarding to get them familiar with testing with Optimizely while you still have your Launch Manager because the level of support will do down drastically once you ...

We love Optimizely. It has now become a door for us to bring all our creative work live...

What do you like best? - Make changes on the fly (without Dev's help - It protect us from making costly mistakes on our site - Excellent customer supports team - What do you dislike? Hum, really we like everything except it's not integrated with GA by default. Recommendations to others considering the product Integrate Optimizely with GA by default Provide consulting services What business problems are you solving with the product? What benefits have you realized? We are ...