Numerator Insights Reviews in March 2025: User Ratings, Pros & Cons

"Great source for tracking ads."

What do you like best? Numerator allows us to accurately track where we are receiving ads, and then assess whether those ads are driving business. What do you dislike? The user interface can be a bit challenging to use at first. What problems are you solving with the product? What benefits have you realized? This allows us to assess whether our ads are driving business.

"Flexible, Innovative & Great Business Partners"

What do you like best? Numerator data give us visibility to previous blind spots in the marketplace. For the beauty business, as much as 75% of sales happen outside the scope of legacy Panel & POS providers so solving for this blind spot is critical for us to successfully compete. The ease of use and simple structure of the Numerator tool allows for access to business critical insights by a broad range of users. What do you dislike? The current model for licenses is one significant ...

"Great Data with easy to use UI"

What do you like best? The combined receipt data with psycho-graphics, demographics and media consumption. What do you dislike? You may have to run multiple reports in order to get what you need. What problems are you solving with the product? What benefits have you realized? Share of category, House Hold Penetration, What other items are bought when a certain item is purchased, attributes of a particular buyer group.

"Infoscout/Numerator review"

What do you like best? Access to leakage reports and ability to id white space based on what consumer if purchasing at other retailors What do you dislike? Can be difficult to translate the subset of data back into our actual POS numbers. Sample size can be small Recommendations to others considering the product: Leverage your advisor, they are the BEST! I would be lost w/o mine. What problems are you solving with the product? What benefits have you realized? Understanding how we measure up ...

"Great for Shopper and Consumer Insights"

What do you like best? The tool is easy to use and you can save reports making it faster to get the data for other requests. I also like how they have a Help Center where you can better understand what the measures mean and how they are calculated. What do you dislike? Setting up people groups can be challenging to get the right insights if the panel is small. What problems are you solving with the product? What benefits have you realized? Here are some examples: - Who is the shopper for a ...

"InfoScout is an Amazing Resource for Shopper Information!"

What do you like best? Where do I start? First, the report platform is slick and easy to use. The panel size is great. The reports are comprehensive. I have access to all product categories (not just the ones I compete in). And all retailers, including eCommerce. Time periods are updated continually, so fresh information all the time. The information is exported into Excel nicely and consistent with how it's viewed in the tool. And, the developers at Infoscout are consistently working on ...